007: First Light Continues Bond Franchise Tradition Of Product Placement
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007: First Light Continues Bond Franchise Tradition Of Product Placement

IO Interactive has introduced “key companions” for its upcoming James Bond recreation 007: First Light, they usually embody a collection of well-known international manufacturers. In an announcement on social media, the studio stated it is partnered with Aston Martin, Coca-Cola, Orlebar Brown, HermanMillerGaming, Jaguar, Vary Rover Defender, Omega, Nvidia, and Leica.

The James Bond film collection is thought for its product placement, and 007: First Light may have some, too. The reveal trailer confirmed an Aston Martin DBS and a few flashy Omega watches. A Triumph motorbike was within the trailer, too, however Triumph is just not listed as a accomplice. A Vary Rover Defender was within the trailer, too. Walther, the gun firm that makes Bond’s iconic PPK, is just not listed as a accomplice.

The monetary phrases of the offers to incorporate these manufacturers in First Light are unknown. Income from product placement within the Bond motion pictures is substantial, coming in at reported millions of dollars.

007: First Light Continues Bond Franchise Tradition Of Product Placement
A scene from the First Light trailer exhibiting a case of Omega watches.

First Light launches in 2026 for PS5, Xbox Collection X|S, Swap 2, and PC. It tells an origin story for James Bond, specializing in a 26-year-old Bond who joins MI6 and rises via the ranks to earn his 00 standing. We do not know who’s taking part in Bond within the recreation, however followers consider they’ve labored it out.

IO has excessive hopes for the sport, because the studio has stated it goals to create a trilogy of video games. Whereas followers have to attend to play First Light, IO’s Hitman recreation simply added Mads Mikkelsen’s LeChiffre from On line casino Royale as its newest elusive goal.

As for the James Bond film collection, a twenty fourth movie is within the works now, with Harry Potter’s David Heyman and Spider-Man’s Amy Pascal signed on to provide. As of but, nevertheless, there isn’t any phrase on who will direct or, crucially, who will play Bond himself. Collection stewards Barbara Broccoli and Michael G. Wilson are not concerned with the inventive choices for the James Bond collection.

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