PlayStation is kicking off 2026 with a particular collaboration, a New Yr “Love of Play” marketing campaign that brings unforgettable moments to life, that includes KIM CHAEWON from Ok-pop idol group, LE SSERAFIM.
Irrespective of the way you select to rejoice the New Yr Vacation, whether or not it’s having fun with private time, sharing moments with associates, or creating recollections with household, PlayStation is right here to make each expertise extraordinary.
This marketing campaign unfolds via 4 episodes: Household, Mates, Sisters, and Solo. At present, we’re excited to launch the very first episode: Household.
The remaining 3 episodes will likely be launched accordingly: Mates – Feb 4, Sisters – Feb 5 and Solo – Feb 6
Due to the excellent presence of KIM CHAEWON from LE SSERAFIM, this marketing campaign actually shone via.
We’ve captured the colourful ambiance of the set and her candid ideas, providing followers a contemporary and genuine glimpse of her character, alongside with some thrilling information—multi function place. First, let’s watch the behind-the-scenes interview video on the official YouTube channel!
Right here’s our unique interview with KIM CHAEWON:
Q. Do you bear in mind the primary sport you ever performed on PlayStation?
“My very first console sport was Stray on PS5! It’s a sport the place an lovable cat is the primary character. The storyline is refreshing, and I cherished the general vibe and puzzle components. The cat’s actions had been so sensible that I felt like I had truly turn out to be a cat whereas enjoying.”
Q. At present you bought to check out many DualSense controller colours. Which colour is your favourite?
“I had no concept there have been so many colour choices! Seeing and holding every one throughout the shoot, I assumed they had been all cool.”
“I can’t recall the precise title, however there was a purple shade with a refined blue tint (Chroma Indigo)—it regarded so elegant and trendy. Personally, although, I preferred the black one (Midnight Black) probably the most. Its smooth vibe is completely my type.”
Q. What’s probably the most enjoyable PlayStation sport you’ve performed thus far?
“I’d say Astro Bot, which I performed throughout right this moment’s shoot! It’s in all probability probably the most enjoyable sport I’ve tried thus far. The character is lovable, and I assumed, Wow, that is the true attraction of PlayStation.”
“The haptic suggestions and adaptive triggers on the DualSense controller blended completely with the gameplay, making the tactile expertise unforgettable. I can’t wait to attempt extra PlayStation video games sooner or later.”
To face an opportunity to win a DualSense wi-fi controller signed by KIM CHAEWON, look out for our social campaigns on PlayStation Asia IG channels
For particulars on the Festive New Yr Sale and our thrilling Wiggle Wiggle partnership, please go to the PS weblog right here
And one very last thing! Don’t miss KIM CHAEWON’s upcoming movies crammed with her attraction: “Unstoppable Play!” will likely be launched on February 5, and the thrilling “Stability Recreation” will observe on February 11, each on the official PlayStation official IG, FB channel.
Keep tuned!