Pokemon turns 30 this yr, which is a truth that will flip many older avid gamers (the author of this text included) into mud. The Pokemon Firm is gearing up for a giant yr of celebration, which has formally begun with a 60-second advert that aired throughout tonight’s Super Bowl 60.
The industrial options worldwide celebrities like Trevor Noah, Lady Gaga, Blackpink’s Jisoo, and Puerto Rican rapper Younger Miko, all sharing their favourite pocket monsters from throughout Pokemon’s 30-year historical past. Lady Gaga notably chooses Jigglypuff, after which proceeds to sing the Jigglypuff lullaby proper in the midst of the ad–adding “Lady Gaga sings the Jigglypuff lullaby” to the record of issues we thought we would by no means see.
Whereas this Super Bowl advert would not reveal any particular tasks or merchandise, The Pokemon Firm has confirmed two anniversary-themed occasions for followers to search for all year long. The What’s Your Favourite? Fan Photograph Creations occasion in Pokemon Go will let gamers use a brand new digicam characteristic to put up pictures of their favourite Pokemon.
In the meantime, “Day Out” and “Evening Out” occasions hosted by The Pokemon Firm are additionally within the works. In keeping with the official announcement, Day Out occasions will characteristic “family-friendly actions and programming,” whereas Evening Out occasions “can have enjoyable surprises in retailer for longtime followers who grew up with Pokémon.”
As for Pokemon Day itself, whereas no official announcement has been made as of this writing, The Pokemon Firm routinely hosts a livestream on or across the occasion to showcase upcoming video games, TCG expansions, and extra. Pokemon Day 2025, as an illustration, did air on February 27, and it featured the debut of Pokemon Champions, in addition to updates for Pokemon Legends Z-A and Pokemon Buying and selling Card Sport Pocket.
Pokemon Go is obtainable now without cost on iOS and Android gadgets. A full slate of occasions is deliberate for all all through February, together with encounters with Legendary Pokemon Dialga, Palkia, Solgaleo, and Lunala.