Following the Trump administration sharing a Pokemon Pokopia meme on X, Pokemon Company Worldwide has taken a stand towards the White Home’s repeated unauthorized use of its property. Sravanthi Dev, a Pokemon Company spokesperson, addressed the put up in an official assertion given to The New York Times, writing:
“We’re conscious of latest social content material that features imagery related to our model. We weren’t concerned in its creation or distribution, and no permission was granted for the usage of our mental property. Our mission is to deliver the world collectively, and that mission is just not affiliated with any political viewpoint or agenda.”
MAGA 🇺🇸⚡️ pic.twitter.com/8QRVP23zGu
— The White Home (@WhiteHouse) March 5, 2026
The picture shared by the White Home reads “make america nice once more” written in the identical font used within the newest Pokemon recreation, Pokemon Pokopia, and set on prime a screenshot from the sport. That is half of a bigger pattern, by which followers of the Pokemon collection have used a font generator to create their very own model of the sport’s emblem with customized textual content.
This marks the second time Pokemon Company Worldwide has issued a press release clarifying that the White Home was not given permission to make use of its mental property. The first occasion occurred final yr, when the Division of Homeland Safety (DHS) shared a video of ICE workers detaining People set to the Pokemon theme track. Whereas many followers referred to as for Pokemon Company Worldwide to sue the White Home, the corporate’s former authorized chief, Don McGowan, explained to IGN why the corporate is prone to forgo taking authorized motion.
“I do not see them doing something about this for a number of causes,” McGowan began. “First, consider how little you see [The Pokemon Company International]’s title within the press. They’re insanely publicity-shy and like to let the model be the model. Second, lots of their execs within the USA are on inexperienced playing cards. Even when I used to be nonetheless on the firm I would not contact this, and I am probably the most trigger-happy CLO [Chief Legal Officer] I’ve ever met. This may blow over in a few days they usually’ll be blissful to let it.”
It’s unclear if Pokemon Company Worldwide will take any authorized motion towards the White Home this time round.
That is merely the most recent in a string of situations by which the Trump administration has utilized video video games to advertise their political agenda. On March 4, the White Home X account shared a video that includes footage from Name of Obligation: Fashionable Warfare 3. Final yr, DHS shared an ICE recruitment ad that includes Grasp Chief driving a Warthog, with the caption, “Destroy the flood. Ending the struggle.” Shortly after, the White Home posted an AI-generated picture depicting Trump as Grasp Chief.