“The player base never disappeared; they just didn’t have anything to play” – Echo Foundry on reviving the rhythm game genre
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“The player base never disappeared; they just didn’t have anything to play” – Echo Foundry on reviving the rhythm game genre

Music never dies, however rhythm video games have actually had their ups and downs.

Of their heyday, Guitar Hero and Rock Band have been the pinnacles of the genre. Initially developed by Harmonix and RedOctane, these franchises dominated the noughties with their multi-coloured fretboards and plastic devices.

Nevertheless, each franchises have since light, with the final mainline video games launched in 2015. Harmonix and RedOctane have since advanced into new varieties with totally different groups, and now veterans from each corporations are main a revival of this fashion of gameplay.

Harmonix discovered success as soon as once more with Fortnite Competition, which launched in 2023, whereas RedOctane reformed final 12 months as RedOctane Video games and is at the moment working on a undertaking known as Stage Tour.


Echo Foundry CEO and inventive director Marcus Henderson

Echo Foundry Interactive, a brand new studio co-founded by veterans of Guitar Hero, Rock Band, and DJ Hero, is the newest to be a part of this comeback. GamesIndustry.biz spoke with CEO and inventive director Marcus Henderson and president and government producer Lennon Lange at this 12 months’s GDC Competition of Gaming about why now’s the proper time for a rhythm resurgence.

As Henderson explains, the genre has reached a “generational cycle the place these video games are prepared to be embraced once more.”

“I feel there was fatigue at the tail finish of [Guitar Hero and Rock Band] the place oversaturation and possibly a bit little bit of avarice got here in. It just ran its course. However like anything in video video games, it tends to get reinvented once more. And if it is in the proper arms and introduced again with care and alacrity, then anything can occur. So we determined we didn’t need to just do a genre reboot play – we needed to advance this. We needed to use trendy tech and repair quite a lot of the issues that we thought might have precipitated the demise of the genre in the first place.”

Lange says she “at all times dreamed of writing the wrongs of Guitar Hero.” She and Henderson met working on the authentic 2005 game, and have remained in touch.

“We each had this imaginative and prescient of, ‘Let’s do it.’ It began with spending time and creating what it may very well be, then we slowly began forming the [Echo Foundry] workforce,” Lange explains. “An important factor with a rhythm game is the really feel, and we nailed that, and we felt like we had one thing. Then it is just the spiral of what can we do and what cannot we do?”


Echo Foundry president and government producer Lennon Lange

Echo Foundry’s imaginative and prescient is Sound System, described as combining “traditional music and rhythm gameplay” with built-in creator instruments and a group platform for artists and gamers to share tracks. The game will launch later this 12 months on October 16 for $24.99. It options over 50 songs, together with covers of widespread and authentic music from up-and-coming indie artists.

“What we’re doing is we’re releasing one game, one game that’s going to reside on. It’s a platform itself. You purchase this $24.99 game, and you are going to get fixed upgrades, property to customise it, new music, individuals are importing stuff to it, creating their very own charts. It turns into its personal residing and respiratory factor that hopefully grows with the group – writing that unsuitable of oversaturation with one product that you just purchase as soon as, and also you get pleasure from and actually just focusing on that.”

Henderson provides: “By having one thing for everyone and meaningfully finished, it ranges the taking part in subject. Irrespective of the kind of player that enters Sound System, there ought to be one thing for you to do, get pleasure from, or relate with.”

“We didn’t need to do a genre reboot – we needed to repair the issues that will have precipitated the demise of the [rhythm] genre”

Marcus Henderson

The viewers for Sound System is there – Guitar Hero and Rock Band veterans have been itching for one thing to reignite the alternative to reside their rockstar fantasies. Echo Foundry additionally hopes this facet will attain new audiences.

“It is available in two methods. There are people who find themselves searching for nostalgia, nevertheless it’s additionally the individuals who never bought an opportunity that grew up or grew up too late after it already failed,” Lange observes.

“The trendy group is an enormous one. You are going to have the nostalgia of individuals wanting to play it and expertise it once more, however all these folks now have youngsters and youngsters who can expertise it. We have ended up tapping into the new era by having the mother and father be outdated followers of the game itself.”

In the event you construct it, they will come

Lange and Henderson clearly know the way to make a rhythm game and are optimistic the viewers is there to play it. However are they assured that Sound System will likely be profitable?

“Guitar Hero was my child,” says Lange. “I learn the feedback and the variety of folks crying out: ‘I would like it again, I need a new model of it.’ It has been rising and rising, individuals are hungry for that have once more.”

“From what we have seen from the public reception with small bulletins that we have made, the viewers is there. It is undoubtedly there, and we’re hoping the game goes to develop from that.”

“[The appetite for rhythm games] has been rising and rising, individuals are hungry for that have once more”

Lennon Lange

Henderson notes that the “player base never disappeared; they just didn’t have anything to play.” He additionally highlighted the success of Fortnite Competition – a rhythm game developed by Harmonix that options a mixture of songs from widespread bands and artists, in addition to authentic tracks.

“As soon as once more, our indie spirit is reactionary to: ‘What if we did it our method’ as a result of each music in Fortnite is $5,” says Henderson. “You are a person base of ten-to-12-year-old children, and when they have their V-Buck card, the very last thing they’re doing is spending it on a $5 music that is usable in a single game mode. And the impetus for us constructing this game to start with was Lennon and me asking one another, why do not we construct it? If no person else goes to do it, why not us?”

He continues: “We have offered fairly actually billions of {dollars} value of video games over the course of our historical past, and this just feels totally different. It feels prefer it’s ours to not fuck up, proper? We’re not going to go and make a few of the choices that a few of our predecessors or our competitors made 20 years in the past, as a result of we have the body of reference now to look again and say: ‘If we may do it once more, what would we do?”

Group first

Echo Foundry’s primary objective is righting the wrongs of Guitar Hero and Rock Band, focusing on the group facet to cater to as we speak’s era of avid gamers.

“Everyone is a creator now,” says Lange. “Again in the day, Guitar Hero and Rock Band have been a passive expertise. You have been listening, you have been lively in it, however you’ll be able to solely expertise what was given to you. We’re making it doable for folks to participate in constructing the game. They’ll add their very own full-motion movies and their very own songs, so anyone who’s a musician can really put their music into the game and chart their songs. So it turns into an extension of the creation facet that most individuals are gravitating in the direction of proper now with streamers and musicians.”

Giving gamers the means to chart songs, in what Henderson describes as “Mario Maker meets Guitar Hero,” is Echo Foundry’s resolution to avoiding paying extortionate licensing charges for songs.

“If you lean too closely on these grasp tracks, you might be sporting a straitjacket with pricing. We would like everyone to get pleasure from Sound System no matter socioeconomic standing. We do know from expertise, particularly the final game we labored on, actually two years in the past, the place we spent $250,000 on grasp tracks, which then forces you right into a value level since you’re just working all the numbers and masking your funding. So by maintaining it comparatively cheap, we open it up for extra folks to uncover.”

Sound System features a retailer with “ethically developed” microtransactions, the place gamers can purchase cowl songs or objects to customise the game’s fretboard at a “very reasonably priced price.”

“There aren’t any shock mechanics, loot crates, or playing. It is designed for gamers as a result of we have been gamers of this genre in the first place, and that is why we may do what we would like.”

Echo Foundry has additionally partnered with Turtle Seaside, which acquired PDP, the producer of RiftMaster. However Sound System will assist all plastic controllers. “Anyone that also has them of their storage, of their basement, wherever they saved them, they can deliver them again up, and they’re totally appropriate,” says Lange.

“By maintaining it comparatively cheap, we open it up for extra folks to uncover”

Marcus Henderson

As a self-funded studio, Lange and Henderson mentioned they needed to keep management quite than be “dictated on what our value level or content material goes to be.”

“Staying indie is in our greatest curiosity long run for certain, however we’re going to keep self-funded by both non-public funding or non-public fairness, no matter matches what we want to get the job finished,” says Henderson.

“We’re clearly a startup, so we’re trying by way of launching at a lower cost level, particularly on Steam. We’re not backporting immediately, which might have just price an exceptional sum of money, however staying lean, staying hungry, and having that indie identification is one thing that folks have a tendency to embrace lately since you’re seeing quite a lot of pushback in opposition to the bullshit proclivities of AAA corporations and the decision-making that impacts them.

“Like Lennon says all the time, there is a large quantity of fatigue and pushback in opposition to $70 video video games that just don’t ship. So we would like to begin off with goodwill and construct it as we develop.”

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