Form of You singer Ed Sheeran has stated he turned down the prospect to seem in Fortnite, as he does not play the sport.
Talking on the Warnes Way podcast (thanks, ShiinaBR), Sheeran recalled being requested by his administration firm if he needed to comply with within the footsteps of his Delinquent trackmate Travis Scott and seem within the sport — to which Sheeran declined.
The singer’s reasoning? Sheeran has stated he most well-liked his collaborations to really feel genuine by being with issues he really used or loved — and he did not play Fortnite. He does, nevertheless, play Pokémon — and it was this brush with Fortnite that then preceded Sheeran’s 2022 team-up with The Pokémon Firm, which resulted in a Pokémon-infused music video for his tune Celestial.
“They requested me to do one thing for Fortnite, my file label, and I used to be like… ‘I do not play Fortnite,'” Sheeran recalled. “I really feel like everytime you see my face subsequent to any product, I need it to be subsequent to one thing I really do.
“So ketchup, I f***ing love ketchup,” he continued, referencing his collab with tomato sauce model Heinz again in 2019, the place he launched limited-edition ketchup bottles rebranded as Edchup. “Guitars, I play the guitars I [promote]… I believe it must be actual.
“So when my file firm have been like ‘oh, we will put you in a Fortnite sport’, I used to be like, [I] do not actually need to try this, however I do play Pokémon,” he added. “So we contacted Pokémon and that is why we did the tune for the factor. I like Pokémon.”
Lots of Sheeran’s personal collaborators have already got Fortnite skins, together with Travis Scott, Bruno Mars and J Balvin. And Fortnite nonetheless options a few of Sheeran’s music, which is that can be purchased as an in-game monitor and an emote. Fortnite additionally not too long ago collaborated with Recreation of Thrones, including a trio of characters from George R.R. Martin’s sequence into the sport. There is no signal but of Sheeran’s personal unpopular Recreation of Thrones character, nevertheless.
Picture credit score: Arturo Holmes/Getty Photographs for iHeartRadio.
Tom Phillips is IGN’s Information Editor. You’ll be able to attain Tom at tom_phillips@ign.com or discover him on Bluesky @tomphillipseg.bsky.social