Microsoft Gaming’s new CEO, Asha Sharma, has herself admitted that Xbox Game Pass “has change into too costly for gamers” and promised that modifications are coming to create a “higher worth equation.” This would not be an enormous shock, as a report from March stated Sharma would possibly attempt to make Game Pass inexpensive.
“Game Pass has change into too costly for gamers, so we want a greater worth equation. Long run, we’ll evolve Game Pass right into a extra versatile system which can take time to check and study round,” she stated in a memo obtained by The Verge.
In October 2025, Microsoft raised the value of Xbox Game Pass Final to $30, which represented a 50% value hike. The Verge reported that the explanation Microsoft raised the value was a results of including new Name of Responsibility releases to Game Pass at launch. This reporting got here days after Windows Central reporter Jez Corden said it is attainable Microsoft would possibly take Name of Responsibility out of Game Pass starting this yr.
Adjustments for Game Pass usually are not anticipated imminently, however it’s clear from Sharma’s memo that she’s fascinated with making modifications, and that is one thing followers are in all probability excited to listen to.
Along with making Game Pass extra inexpensive, Sharma would possibly look to companion with Netflix on some sort of bundle providing for Game Pass. Netflix co-CEO Greg Peters stated he and Sharma have “kicked round concepts” for a way Netflix and Xbox may work collectively on subscription bundles. Nothing has been confirmed, however Peters stated he “would not eradicate any prospects.”
“You would need to do it in a approach that works for the buyer and works for each corporations, and albeit, I believe Microsoft’s nonetheless attempting to determine find out how to make the Game Pass bundle work for Microsoft,” Peters stated. “However what I like about Asha’s pondering is, it is all about, ‘How will we do extra?’ And it is already been thrilling to look at.”
Sharma took on the position of Microsoft Gaming CEO in February, changing Phil Spencer. Along with these rumored modifications to Game Pass, Sharma has already made an enormous shift for Xbox, as she killed the “That is an Xbox” marketing campaign as a result of it did not “really feel like Xbox.”