As we speak, Gears of War launches our fifth 12 months of the By no means Fight Alone marketing campaign, an ongoing dedication to assist stop suicide, in partnership with Disaster Textual content Line and UK-based illustrator Luke Preece.
Rooted in our franchise’s goal of creating significant bonds and a spot of belonging, The Coalition donates 1% of web income from its merchandise to our world accomplice Disaster Textual content Line, which just lately expanded its world attain by becoming a member of forces with Aquí Estoy, a non-profit group serving folks in want throughout 20 Spanish-speaking international locations in Latin America, Spain, and the Caribbean. Up to now, By no means Fight Alone has supported over 16,000 Disaster Textual content Line conversations.
“We’re proud to face with The Coalition and its gamers in reminding those that are struggling that they aren’t alone and there are available sources to help them. We’re honored that our five-year-and-counting partnership continues to indicate what’s potential when a gaming neighborhood stays devoted to psychological well being,” mentioned Dena Trujillo, CEO at Disaster Textual content Line. “The Gears of War neighborhood has helped greater than 16,000 conversations occur when folks wanted them most, and with Gears of War: E-Day and the By no means Fight Alone Charity Bundle, that impression retains rising.”
Annually on September 10, World Suicide Prevention Day, we renew our dedication and provides our followers a technique to help by means of limited-edition merchandise. This 12 months’s marketing campaign art work comes from longtime Gears of War: E-Day collaborator Luke Preece, an illustrator greatest identified for his work with steel acts together with Metallica, Sleep Token and Ozzy Osbourne, in addition to science-fiction franchises akin to Aliens.
Preece’s designs seem on a 2026 T-shirt and hoodie out there by means of the Xbox Sport Studios Store, in addition to new in-game objects arriving at launch.
When Gears of War: E-Day launches on October 6, gamers might be launched to the By no means Fight Alone Charity Bundle, that includes a singular character pores and skin, weapon pores and skin set, emblem, banner and icon. All web income from the bundle might be donated on to Disaster Textual content Line to help its free, confidential, 24/7 psychological well being and disaster intervention companies.
Gears have one another’s backs by means of every part. Should you, or somebody you realize is struggling, we encourage you to achieve out by texting GEARS to 741741 to be related with a Disaster Textual content Line volunteer.