Borderlands 4 is climbing Steam charts as gamers fall head over heels for its new DLC character – a Vault Hunter named Loveless the Hacker.
Gearbox Software program’s newest Borderlands sport struggled within the months following its September 2025 launch. Regardless of delivering the looter shooter collection’ greatest launch ever, technical points throughout PC and console, in addition to Gearbox’s dealing with of the scenario, have been instantly adopted by a steep decline in gamers, with SteamDB recording numbers which have struggled to interrupt 10,000 concurrent customers since January of this yr.
Borderlands 4 may need launched to typically favorable opinions (IGN gave it an 8/10), nevertheless it’s struggled to recapture participant curiosity – till now. Thursday, September 10, noticed the discharge of Loveless the Hacker, a DLC character with high-end cybernetics. She’s solely a small a part of a grander Story Pack 2 launch, and she appears to be giving the sport a second wind.
“Two minds exist inside Loveless, forming a synchronized set of deadly expertise that strike as one,” an outline for Loveless says. “By way of a symbiotic melding of the organic and digital, this ex-Anshin hacker-turned-assassin has develop into a superior lifeform. Geared up with the highest-end cybernetics, Loveless shares her psyche with a digital virus of her personal creation, which might digistruct right into a bodily Wyrm type to behave as a lethal extension of her shared, perfection-seeking will.”
On the time of this story’s publication, Borderlands 4 is having fun with round 26,000 concurrent gamers on Steam alone. That is essentially the most it is had since November 2025, and far increased than the 17,000-player peak it reached with the launch of Story Pack 1 in March. The bottom sport has additionally now managed to spherical out the Prime 5 sellers on Steam within the U.S., and it is even are available at 9 within the Prime 10 world listing.
Participant counts additionally seem like climbing even additional, with these in its Steam opinions part particularly calling consideration to Loveless as the rationale they’ve determined to return to the planet Kairos. Many discuss with voice performing from actress Carin Gilfry as a particular constructive, however you may in all probability guess what numerous the others needed to say.
“Purchased the sport solely due to Loveless,” one overview (*4*). “That is the way you market.”
Bro she’s so dangerous
Loveless? However woman I LOVE YOU pic.twitter.com/ASqXkrZhhX
— Ccrypto (@Ccrypto5) September 3, 2026
“Really a pleasant character,” a preferred overview said. “Appears to be like good, good design, is insanely OP (can solo bosses with none assist). However her alternate heads are a bit — meh. And she or he prices $9.99. The VA put some effort into it although. Total – I feel she matches.”
“Letting me purchase the Vault Hunter with out having to by the DLC story pack is the proper name,” one other fan said, referencing Loveless’ $10 asking value in comparison with the just lately launched Story Pack 2 growth. “Glad they discovered. Additionally, step on me Mommy.”
There are a selection of things contributing to Borderlands 4’s enhance in gamers on Steam, particularly. Along with Loveless’ standing as a preferred addition, Story Pack 2: FL4K and the Final Resort has additionally helped. There’s additionally the truth that Gearbox is in the midst of a 50% off sale, bringing its value to $34.99 within the midst of a free-to-play weekend that runs till September 14.
It is unclear if the numbers will stick, nevertheless it appears to be a successful weekend for Borderlands 4 nonetheless. For extra, you may examine what mum or dad firm Take-Two needed to say about Gearbox’s newest because it heads into its second yr on the market. You too can examine how Saber took a dig at Gearbox CEO Randy Pitchford.
Michael Cripe
Freelance Author
Michael Cripe is a contract author with IGN. He is greatest identified for his work at websites like The Pitch, The Escapist, and OnlySP. Be sure you give him a comply with on Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).