Sony won’t attend the Shopper Electronics Present (CES) subsequent 12 months, marking its first absence since the event started in 1967.
Neither Sony nor its associates plan to exhibit at CES in 2027. Whereas Sony didn’t have a sales space at this 12 months’s event, it offered a three way partnership with Honda to showcase the Afeela electrical automobile.
A Sony spokesperson instructed Bloomberg the choice to skip CES 2027 displays its present concentrate on “leisure, mental property, and know-how geared to assist creators.”
“We repeatedly and strategically consider our method to occasions and communications primarily based on the wants and priorities of our various enterprise.”
Sony’s typical CES presence features a keynote deal with on upcoming know-how and merchandise, usually that includes PlayStation {hardware} updates.
As famous by Gamespot, former PlayStation president and CEO Jim Ryan revealed the PlayStation 5 brand at CES in 2020. In 2022, Sony introduced the PlayStation VR2 and Horizon: Name of the Mountain on the event.
Sony has been largely absent from in-person gaming business conferences, together with Gamescom final month.
Nintendo and Xbox showcasing their prescence at Gamescom 2026
Rival platform holders Nintendo and Xbox had a robust presence on the event. Nintendo hosted two cubicles: a stage and an space with playable video games.
Sony has not attended Gamescom since 2019 and now depends on digital showcases corresponding to State of Play.
The exhibition space of Gamescom was totally booked this 12 months, with organisers citing a “demand of exhibitions increased than ever earlier than.”