Borderlands Movie May Have Bombed, But It Still Helped Sell More Games

There is not any sugarcoating the Borderlands film’s success–specifically the shortage thereof–at the field workplace this 12 months. Even Take-Two Interactive CEO Strauss Zelnick is aware of the “movie was disappointing,” however there’s a silver lining: The motion flick led to an uptick in Borderlands online game gross sales.

Throughout an organization earnings name, Zelnick touched on the Borderlands film, which earned a surprisingly low sum of money after a month in theaters. “Despite the fact that the movie was disappointing, it really benefited our catalog gross sales. So that may be a signal that making a film or a tv present primarily based on our very high-quality IP can drive catalog gross sales, and that may be factor,” stated Zelnick.

This is not the primary time Zelnick has commented on the Borderlands film. After opinions panned it upon launch, the Take-Two CEO requested folks to “give the movie an opportunity.” Moreover, Zelnick has defined that Lionsgate financed the Borderlands film, not Take-Two. “All that stated, we’re actually selective, and one of many causes we have now been so selective about licensing is we might actually desire that every thing that comes out with our manufacturers in it’s actually, actually profitable,” the CEO stated.

Wanting forward, Take-Two and developer Gearbox revealed Borderlands 4 at Gamescom Opening Evening Reside in August. The subsequent mainline entry within the looter-shooter collection is about to launch in 2025 on PC, PS5, and Xbox Sequence X|S. Earlier than then, Gearbox is making an attempt to indicate the sport early to a terminally in poor health fan.

For extra, try GameSpot’s Borderlands film evaluation.