Blizzard Leisure and the Breast Cancer Research Foundation (BCRF) have finished it once more, and it is all thanks to YOU, our devoted Overwatch group! Thanks to your assist of the 2024 “Mercy for a Trigger” marketing campaign, we’ve raised a staggering $12.3 million for BCRF— the second-largest single company donation ever made to the Basis. This brings Overwatch and Blizzard’s complete contribution to over $25 million in life-saving breast most cancers analysis.
Hope for a Brighter Future
Earlier this yr, Overwatch teamed up as soon as once more with BCRF, the biggest non-public funder of breast most cancers analysis globally. By supporting our in-sport “Mercy for a Trigger” marketing campaign, gamers world wide helped drive this unimaginable fundraising success. 100% of the proceeds from the sale of the unique Pink Mercy skins (minus relevant platform charges and taxes) went straight to BCRF’s mission of stopping and curing breast most cancers.
This yr’s marketing campaign got here shut to matching the $12.7 million raised within the authentic 2018 Pink Mercy marketing campaign, additional cementing the Overwatch group’s influence on breast most cancers analysis and bringing the cumulative complete to over $25 million raised for life-saving breast most cancers analysis to-date. The 2018 marketing campaign funded groundbreaking tasks, together with:
- Superior AI strategies for mammogram picture evaluation, enhancing breast most cancers analysis and threat evaluation.
- Predictive fashions for figuring out probably the most aggressive types of the illness, together with triple-destructive breast most cancers.
- Growth of therapies that delay tumor formation.
- A gene classifier that predicts the chance of invasive breast most cancers in sufferers with ductal carcinoma in situ (DCIS), serving to numerous people navigate tough remedy selections.
Keep tuned—within the coming months, BCRF and Overwatch will share particulars in regards to the impactful analysis that will probably be powered by the 2024 marketing campaign donation.
Heroes for a Trigger
Overwatch 2’s “Mercy for a Trigger” occasion hailed an all-new Rose Gold Mercy pores and skin and bundle together with the return of the beloved Pink Mercy pores and skin. Our group obtained to get pleasure from these pretty in-sport appears whereas changing into actual-life heroes by fueling analysis that saves lives. Mercy’s journey in Overwatch continues to encourage, as she advocates for peace, therapeutic, and hope within the sport—and in our world.
With out you this milestone would have by no means been attainable. You’ve helped advance probably the most promising analysis in breast most cancers prevention and remedy, and we couldn’t be extra grateful. Collectively, we’re making a future the place breast most cancers may turn out to be a factor of the previous.
On behalf of Blizzard Leisure and BCRF, we would like to prolong our deepest gratitude to each participant who contributed to this marketing campaign. Together with your assist, we’ve as soon as once more confirmed that collectively, we will make an actual-world distinction.
Thank You for Your Assist. <3
About BCRF
Based in 1993, BCRF is the biggest non-public funder of breast most cancers analysis on this planet. With a mission to advance probably the most progressive scientific tasks, BCRF is transferring the sphere nearer to a world free from breast most cancers. The Basis fuels analysis that tackles every part from prevention to metastasis, serving to numerous lives yearly. Should you’d like to be taught extra and become involved in supporting BCRF, go to bcrf.org.
