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Horses Sells Over 18k Copies, Pays Back Loans and Royalties Despite Removal From Steam and Epic

by 18 December 2025095
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Horses, the indie horror sport that was banned from each Steam and the Epic Video games Retailer forward of its launch two weeks in the past, has nonetheless managed to promote over 18,000 copies, says writer Santa Ragione. Nonetheless, that is not sufficient for the writer to fund a brand new sport.

This comes from a press launch despatched in the present day by Santa Ragione, which says Horses has generated roughly $65,000 in internet income due to gross sales on GOG and Humble [Disclaimer: Humble and IGN are both owned and run by IGN Entertainment, a subsidiary of Ziff Davis, Inc.]. That was sufficient to pay royalties owed to creator Andrea Lucco Borlera, in addition to repay the loans the writer took out to complete growth.

However that is not sufficient to start work on a brand new sport, and it does not appear probably that quantity shall be reached regardless of the numerous consideration the sport’s controversy gleaned. The group members are nonetheless planning to tackle different jobs and initiatives, with the hope that the writer could possibly fund a brand new prototype sooner or later if gross sales stay regular for lengthy sufficient.

“Whereas the launch of HORSES compares very favourably to our most up-to-date launches on Steam, Steam’s economics rely closely on multi-year lengthy tail gross sales and, for our previous initiatives, on Steam key distribution by means of bundles, which has additionally recently been restricted for low-selling titles,” the writer mentioned in a press release. “These structural variations are why a robust two week end result on smaller storefronts doesn’t inform us what a full Steam launch might have regarded like.”

Horses is a horror sport that follows a younger man who travels to a horse farm to work for a number of weeks through the summer time, solely to find that the farm’s “horses” are literally bare people with horse masks forcibly connected over their heads. The sport explores themes of complicity and what horrors individuals are keen to take part in, through the farmer and ultimately protagonist’s therapy and continued enslavement of those folks.

The sport incorporates numerous disturbing imagery, together with violence and sexual content material, however none of that is new for both Steam or Epic. Nonetheless, Horses was banned from Steam two years in the past after the group submitted an in-progress prototype. Whereas some recommendations got as to the rationale for the ban, no specifics had been shared with the group on the time, nor was there a possibility to enchantment. Santa Ragione believes Valve might have objected to a scene current within the earlier model the place a toddler “rode” one of many bare horses by sitting on their shoulders and being carried round. That character was aged as much as an grownup within the closing model of the sport, and there aren’t any underaged people within the launched model.

With Valve unbending, Santa Ragione mentioned on the time it could have to shut its doorways, because of the overwhelming necessity of a Steam launch for many video games to recoup growth prices. The writer put its hopes in Epic, GOG, and Humble, however on the final minute proper earlier than launch, Epic additionally banned the sport, with Epic citing violations of its insurance policies on “inappropriate content material” and “hateful or abusive content material.”

Each bans prompted a wave of criticism from builders and viewers members, who known as out the banning of the sport as each censorship in addition to hypocritical, given among the different content material that is allowed on Steam particularly. Santa Ragione particularly has known as out Valve for having unclear insurance policies and communication, issues that it feels basically ensured the studio’s demise.

We additionally wish to emphasize that this end result mustn’t distract from the broader situation at stake: the necessity for clearer guidelines, clear processes, and significant accountability from close to monopolistic distribution platforms and the techniques they implement. For each case like HORSES that turns into seen, there are a lot of extra video games which might be quietly banned, delisted, or trapped in indefinite evaluate for unclear causes, with builders too frightened about retaliation or future approval to talk publicly. We’re grateful to the journalists and shops who’ve reported, and who will proceed to report, on these circumstances.

Important response to Horses has been throughout the board, with our personal reviewer giving it a 7/10 and calling it “an affecting first-person horror sport that, regardless of some repetitive duties and signposting points, delivers a harrowing story you gained’t overlook in a rush.”

Writer Santa Ragione has an extended historical past of each creating and publishing standout video games. Its most up-to-date successes are Mediterranea Inferno, which it revealed from developer Eyeguys and which gained Excellence in Narrative on the 2024 Impartial Video games Pageant, in addition to nominations for the Seumas McNally Grand Prize and Nuovo Award. Saturnalia, developed in-house and launched in 2022, obtained typically optimistic evaluations. Each video games stay obtainable on Steam and Epic.

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