Epic Video games CEO Tim Sweeney is kind of keen on synthetic intelligence, stating earlier this 12 months that the controversial know-how will assist smaller groups thrive. Now, the billionaire tech mogul has claimed that AI will turn out to be so ubiquitous that any disclosures about its use in sport growth are not required.
Sweeney made the touch upon X in a reply to movement seize designer Matt Workman. Workman said on November 13 that Steam and “all digital marketplaces” must drop the “Made with AI” label, claiming it not issues. He went on to say that the label solely exists as a result of marketplaces “promote to artists who put up a stink initially,” although he believes that it “looks ridiculous” and is not enforceable.
Sweeney agreed with Workman, commenting on November 26 that the tag is just related to “artwork reveals for authorship disclosure, and to digital content material licensing marketplaces the place consumers want to grasp the rights state of affairs.” In any other case, to Sweeney, AI disclosures “make no sense,” significantly in terms of digital sport shops like Steam, as a result of “AI will likely be concerned in almost all future manufacturing.”
Agreed. The AI tag is related to artwork reveals for authorship disclosure, and to digital content material licensing marketplaces the place consumers want to grasp the rights state of affairs. It is unnecessary for sport shops, the place AI will likely be concerned in almost all future manufacturing.
— Tim Sweeney (@TimSweeneyEpic) November 26, 2025
Sweeney is not essentially unsuitable in regards to the final a part of his assertion. AI is all over the place in sport growth, whether or not we prefer it or not. Sony has laid out plans for utilizing AI in gaming. EA desires its groups to have a look at AI as a “thought associate” whereas coaching the tech on their work. Sq. Enix goals to make use of AI to automate a minimum of 70% of high quality assurance and debugging work by 2027. And Krafton Inc. has invested $70 million to turn out to be an “AI-first firm” to place itself as a pacesetter in synthetic intelligence for different firms within the video games business.
That is not even mentioning the myriad high-profile business figures–like Gabe Newell, Hideo Kojima, and Masahiro Sakurai–who have spoken slightly positively about AI’s advantages on the business writ massive.
Regardless of AI popping up all over the place, not everyone seems to be on board with the know-how. Rockstar Video games co-founder Dan Houser is dabbling with AI however thinks it is “overrated.” The Witcher 3 director mentioned video games made solely with AI will likely be soulless. Each Baldur’s Gate 3 (Sq. Enix) and Subnautica 2 (Krafton) builders have pushed again towards their writer’s AI place. And a US congressman is looking for laws on AI after Black Ops 7 sparked a heated debate over its use.
There are a plethora of fears round synthetic intelligence, with the first one being that the controversial know-how will upend jobs and change people. Some firms really feel that AI will not scale back the headcount of its workforce and that the know-how ought to be embraced by employees or they’re going to be left behind. Nonetheless, some analysts imagine that the AI bubble is about the burst.