Amazon has revealed the dates for this 12 months’s Prime Day sales event. The 2025 iteration of the large sale for Prime members kicks off July 8 and runs by way of July 11. The four-day window makes it the longest Prime Day sale but. Because the title suggests, Prime Day debuted as a 24-hour flash sale in 2015 earlier than shifting to a two-day construction in 2019. And now the gross sales occasion has doubled in measurement as soon as once more for Amazon Prime Day 2025.
Amazon Prime Day 2025 Begin/Finish Occasions
Amazon Prime Day 2025 formally begins on Tuesday, July 8, at 12 AM PT / 3 AM ET. The gross sales occasion will run for a full 96 hours, ending on July 12 at 12 AM PT / 3 AM ET.
That stated, Amazon affords early Prime Day offers within the lead-up to Prime Day yearly. And relying on sale plans from different retailers, Prime Day-esque offers will possible be obtainable on Monday, July 7, and even the weekend previous to the occasion. Amazon tends to match opponents within the gaming, tech, and leisure areas.
Prime Day 2025 Offers: What to Count on
So, Prime Day 2025 is twice as lengthy, does that imply twice as many offers? Most likely not, no. It is extra possible that the lengthened window simply provides prospects extra time to buy. It additionally formalizes what has, in follow, been true for years at this level: Amazon Prime Day was already a week-long gross sales occasion.
Not formally, however with the plethora of early offers and so-called “anti-Prime Day” gross sales from competing retailers like Walmart, Goal, and Finest Purchase, the annual summer time sale has change into Black Friday in July over the previous few years.
Amazon has already began providing some early deals for Prime members. Official early Prime Day offers, identical to offers in the course of the occasion, are unique to Amazon Prime members. Amazon Prime prices $15/month or $139 per 12 months. New subscribers can get a 30-day trial that may be canceled at any time. Younger adults (ages 18-24) and college students can subscribe for $7.49/month, and in the event you’re new to Prime, the no-cost trial is prolonged to 6 months.
Prime Day is usually the perfect time of the 12 months to purchase many Amazon-branded electronics, together with Hearth TV Sticks, Echo Dots, and Kindle ereaders. Amazon’s early offers steadily embody these gadgets and others. For occasion, Amazon already has an superior deal on the Fire TV Stick HD that drops the value to solely $20. Hearth TV Stick offers are at the moment obtainable to non-Prime members, however the varied 4K Amazon Hearth Sensible TVs which are on sale are unique to members. Here is a fast take a look at some notable Amazon machine offers.
- Amazon Streaming Machine Offers:
- Amazon Hearth Sensible TV Offers:
Prime Day Gaming Offers
As a part of its early Prime Day gaming deals, Amazon is promoting its Luna Wireless Controller for only $40 (was $70). Although initially designed with Luna cloud gaming in thoughts, this Bluetooth controller is a fairly nice gamepad for common use on PC, Mac, iOS, and Android gadgets. It is harking back to the Change Professional Controller (the primary one). You can even bundle the Luna Controller with a phone clip for cellular gaming for $50. And in the event you’ve by no means subscribed to Luna+ earlier than, you’ll be able to get a free month of the cloud gaming service with the $40 controller deal.
Prime Day Free PC Video games
Amazon provides away free video games, principally for PC however typically for Xbox, every month all year long. The freebies, which might be redeemed on the Epic Video games Retailer, GOG, Microsoft Retailer, Amazon’s personal Video games App, and different digital storefronts, are arguably well worth the worth of a membership alone.
Within the weeks main as much as Prime Day, Amazon usually provides away much more free video games on prime of the month-to-month affords. That is the case this 12 months, too. Beginning at the moment, June 17, at 9 AM PT, Prime members can declare six free PC video games, 5 of that are DRM-free GOG video games.
Here is the complete checklist of freebies going stay at the moment, however Prime members also needs to be sure they declare the month-to-month free video games for June, too.
| Recreation | Unlock time | Storefront/License |
|---|---|---|
| Dungeon of the Countless: Definitive Version | June 17 at 9 AM PT | Amazon Video games App |
| Tomb Raider I-III Remastered | June 17 at 9 AM PT | GOG |
| Saints Row 2 | June 17 at 9 AM PT | GOG |
| Saints Row IV: Re-Elected | June 17 at 9 AM PT | GOG |
| TOEM | June 17 at 9 AM PT | GOG |
| Star Wars: Rebel | June 17 at 9 AM PT | GOG |
Can I nonetheless get offers with out Amazon Prime?
Technically, Prime Day offers are unique to members. In follow, nevertheless, there are many offers annually that do not require a membership. These offers are primarily those Amazon is price-matching to compete with Walmart, Goal, Finest Purchase, and different main retailers. These kinds of offers are pretty widespread for gaming and tech merchandise, however there are nonetheless hundreds of offers which are locked behind the membership annually.