The Asia, Center East, and North Africa (MENA) games market elevated 4.6% year-on-year to $85.5 billion in 2023, and is expected to rise to $97.1 billion by 2028, in accordance to a brand new report by Niko Companions.
The research covers China, India, East Asia (Japan and Korea), Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam), and MENA (Center East and North Africa) markets.
The report means that India is expected to surpass China by reaching 277 million gamers in 2028, accounting for 72% of development throughout the Asia and MENA area throughout this era.
Elsewhere, the Asia and MENA area accounted for 58% of world participant spending on cellular games in 2023, whereas it made up 50% of world participant spending on PC.
The report additionally estimates that there will probably be practically two billion gamers within the Asia and MENA market by 2028, up from 1.6 billion in 2023. The typical gaming hours per week in Asia has additionally elevated 36.2% year-on-year.
“Asia and MENA stay important within the international games market, and drivers to the expansion in these areas embody localisation, enhance in participation by feminine avid gamers, authorities help for esports, development of out-of-app monetisation of cellular games, and rising spending energy,” mentioned CEO of Niko Companions Lisa Hanson.
“So as to achieve significant entry, corporations should get to know the native market realities and clearly perceive the context behind the info they use for his or her strategic planning.”
