The Asia, Center East, and North Africa (MENA) games markets generated $86.6 billion from participant spending on software program and companies in 2024, marking a 1.4% improve.
That is in accordance with Niko Companions’ Market Mannequin Reviews, which cowl 13 markets together with: China, India, East Asia (Japan, Korea), Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), and MENA (Egypt, Saudi Arabia, and the United Arab Emirates).
The report discovered that whereas the income development of those areas “is slower than in earlier years” each “stay sources of income, innovation, and development in gaming.”
The market analysis and consulting agency surveyed 7,885 avid gamers in the Asia and MENA areas in March 2025 as a part of its Games Market Report sequence.
Niko Companions produces a set of three studies for every market, together with the Annual Market Mannequin Report, the Annual Gamer Behaviour & Market Insights Report, and the Six-Month Market Mannequin Replace.
The report initiatives that “the areas’ growth will proceed reliably by 2029” with income estimated to achieve $96 billion in Asia & MENA by 2029.
Trying on the particular person markets, China grew by 3.6% year-on-year producing $49.2 billion in 2024. It is forecast to achieve revenues of $50.7 billion in 2025.
The agency discovered that India is “the quickest rising market” it tracked, and predicts that the area will see a further 250 million avid gamers in the subsequent 5 years. It forecasts that by the tip of 2025, India will probably be a “billion-dollar games market”.
Southeast Asia and MENA markets grew by 5.3% and 4.2% respectively final 12 months, with Saudi Arabia main the expansion in MENA at 8.5%.
It reported that Thailand is the “largest and quickest rising market in Southeast Asia,” and is forecasted to achieve $2.4 billion in participant spending by 2029.
Elsewhere, the report discovered that gamers are on the rise throughout all areas. It famous that over 37% of avid gamers in the MENA-3 area (Egypt, Saudi Arabia, and the UAE) are girls and 40% in India.
Each have been markets that “historically skewed over 80% male” in accordance with Niko Companions.