Assassin’s Creed Shadows’ Release Is “Bit Of An Existential Second” For Ubisoft, Analyst Says
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Assassin’s Creed Shadows’ Release Is “Bit Of An Existential Second” For Ubisoft, Analyst Says

Assassin’s Creed Shadows’ Release Is “Bit Of An Existential Second” For Ubisoft, Analyst Says

Ubisoft’s subsequent huge launch is Assassin’s Creed Shadows, which debuts on March 20. In line with analyst Joost Van Dreunen, the sport’s launch is a “little bit of an existential second” for Ubisoft.

Van Dreunen told Reuters this in opposition to the backdrop of Ubisoft’s latest monetary struggles, as the corporate’s inventory value reached a 10-year low in 2024 following disappointing gross sales of Star Wars Outlaws. The analyst believes if Shadows can do “very well” when it comes to gross sales, that would “go a great distance towards repairing [Ubisoft’s] monetary place.”

Ubisoft is claimed to be negotiating with potential enterprise companions to assist the corporate flip issues round, together with Tencent. It just lately got here to gentle that Ubisoft is likely to be taking a look at promoting off particular person sport franchises, with Microsoft and EA mentioned to be within the combine. Ubisoft has not commented on any of this.

A number of the pre-release dialogue surrounding Shadows has been targeted across the sport’s various forged of characters. Controversial enterprise chief Elon Musk weighed in, prompting Assassin’s Creed executive producer Marc-Alexis Cote to respond.

In line with Van Dreunen, the back-and-forth may gain advantage the sport. “It is free press; this solely makes the sport extra fascinating to a number of gamers, I am positive,” he mentioned.

Ubisoft CEO Yves Guillemot just lately condemned what he known as “malicious and private on-line assaults” in opposition to a few of its builders, although he did not identify Assassin’s Creed outright.

“I’m proud to assist the wonderful work of our groups and companions, and I’ll at all times belief of their inventive selections. We should always all rejoice the onerous work and expertise that goes into making video video games,” he mentioned.

GameSpot’s Assassin’s Creed Shadows evaluate scored the sport an 8/10. Reviewer Jordan Ramee mentioned, “Assassin’s Creed Shadows is an absolute blast to play.”

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