Battlefield 6 followers have accused EA of promoting an AI-generated picture after recognizing a sticker of what appears like an M4A1 with two barrels within the in-game retailer.
Following the same generative AI controversy for rival shooter Name of Obligation: Black Ops 7, Battlefield 6 has come below hearth for promoting what some followers have known as “low high quality AI generated rubbish.”
The sticker in query comes as half of the Windchill beauty pack for Battlefield 6, which prices 900 Battlefield Cash. It consists of six objects, one of which is a participant card sticker known as Winter Warning. The crimson flag listed below are two barrels on the M4A1, however the hand place of the soldier in addition to the scope don’t look correctly aligned.
“Take away this AI s**t from the shop,” mentioned redditor Willcario in a thread upvoted 4,600 times. “Two barrels on the M4A1, certain. I’d actually choose to don’t have any sticker than some low high quality AI generated rubbish. You possibly can have a look at BO7 and see what number of favors AI generated rewards received with them.”
The use of generative AI is one of the most popular subjects within the online game business, with the stress on publishers to chop prices and velocity up growth with the intention to enhance earnings regardless of the danger of backlash from some followers. Certainly, in keeping with a report by The Financial Times, EA’s new potential homeowners (those who simply spent $55 billion to take the corporate non-public) are betting on the use of generative AI to just do that. And EA itself, even earlier than it was purchased out, had signalled that it was all-in on generative AI, with CEO Andrew Wilson insisting AI is at “the very core of its enterprise.”
This undoubtedly appears AI Generated proper? #Battlefield6 pic.twitter.com/VLYMhEMOqQ
— Battlefield 6 Information (@BF6Updates) December 21, 2025
Whereas EA has but to concern an announcement on the Battlefield 6 allegations, followers are digging up previous feedback from Rebecka Coutaz, common supervisor of unique sequence developer DICE in Sweden, and Criterion, the UK studio now additionally an element of what’s collectively known as Battlefield Studios, who in October mentioned gamers wouldn’t see something made by generative AI in Battlefield 6.
Coutaz mentioned that whereas generative AI “may be very seducing,” presently there isn’t any option to work it into the builders’ each day work. Nevertheless, Coutaz clarified that generative AI is utilized in preparatory phases “to permit extra time and extra space to be artistic.”
Whereas that is Battlefield 6’s first vital generative AI controversy, Name of Obligation has suffered a quantity of gen AI controversies lately, together with the now-infamous six-fingered zombie Santa bundle. Earlier this 12 months, Activision was compelled so as to add an ‘AI generated content material disclosure’ to the Steam web page for Black Ops 6 after Valve modified its storefront guidelines. Presently, Battlefield 6 has no such AI content material disclosure on Steam.
And final month, Activision issued an announcement in response to a participant outcry concerning the seeming use of generative AI artwork property in a quantity of areas of Name of Obligation: Black Ops 7. Gamers took to social media to complain about pictures they believed to be AI-generated throughout the sport, primarily specializing in calling card pictures that they claimed used Studio Ghibli styling, following a development of AI-Ghibli pictures from earlier this 12 months. The Name of Obligation: Black Ops 7 Steam web page additionally consists of the next disclaimer: “Our group makes use of generative AI instruments to assist develop some in sport property.”
This week, IGN reported on online game Clair Obscur: Expedition 33, which was stripped of its Sport of the Yr award by The Indie Sport Awards over its use of generative AI. In the meantime, Baldur’s Gate 3 developer Larian plans to deal with concern over its use of gen AI in upcoming sport Divinity following a backlash on-line.
Wesley is Director, Information at IGN. Discover him on Twitter at @wyp100. You possibly can attain Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.