Borderlands 4 dominated the US charts for September, serving to drive a ten% progress in client spending to $4.8 billion alongside new releases and Switch 2 hardware sales.
The newest instalment within the franchise debuted at No.1 on Circana’s general charts, and is already at No.3 for year-to-date sales (from January 5, 2025).
Borderlands 4 bought 30% increased than 2019’s Borderlands 3 in accordance to Circana information, and has reached the best launch month sales of any game within the franchise’s historical past.
The Gearbox Software program title was additionally the primary Borderlands game to debut as the general best-selling game on the US charts throughout its launch month.
Ghost of Yōtei additionally skilled a profitable launch, having simply met the info cutoff following its launch on October 2.
Sony’s first-party title, developed by Sucker Punch Productions, debuted at No.4 on the general charts, and No.18 when it comes to year-to-date sales.
It debuted at No.2 on the PlayStation charts, crushed by NBA 2K26 which launched on September 5.
(*2*)
NBA 2K26 launched at No.2 on the general charts, and has change into 2025’s best-selling game year-to-date, surpassing Monster Hunter: Wilds.
General, there have been 9 new titles on Circana’s September charts. Becoming a member of Borderlands 4, NBA 2K26, and Ghost of Yōtei within the Prime 5 was EA Sports activities FC 26 at No.3 and Madden NFL 26 at No.5.
Different new releases within the Prime Ten have been Silent Hill F (No.7), Sonic Racing: CrossWorlds (No.8), and Closing Fantasy Ways: The Ivalice Chronicles (No.9).
There have been three extra new titles within the Prime 20, together with NHL 26 (No.12), Digimon Story: Time Stranger (No.13), and Tremendous Mario Galaxy + Tremendous Mario Galaxy 2 (No.14).
Taking a look at cellular, information from Sensor Tower studies that seven titles maintained their spots within the Prime Ten, with Gossip Harbour leaping three locations to No.8, Royal Kingdom transferring up to No.9, and Township settling in at No.10.
“Conflict Royale maintained its fifth place spot displaying 12% in-app buy income month over month, and Kingshot maintained its sixth place spot, although it was flat month over month,” mentioned Sam Aune of Sensor Tower.
“Conflict Royale, Kingshot, and Royal Kingdom are all at the moment working aggressive UA campaigns.”
Elsewhere, content material spending within the US elevated 24% year-on-year to $324 million, in contrast to $261 million throughout the identical interval final yr.
This progress was pushed by a 32% progress in non-mobile subscription spending, a 12% rise in console content material, and a 4% enhance in cellular.
Hardware spending rose by 20% to $32 billion, with Nintendo Switch 2 popping out on high in each items and greenback sales. PlayStation ranked 2nd, adopted by Xbox.
Listed below are the highest 20 promoting video games from the interval August 31 to October 4, 2025, information courtesy of Circana:
| Rank | Final month rank | Title |
|---|---|---|
| 1 | NEW | Borderlands 4 |
| 2 | 1 | NBA 2K26 |
| 3 | NEW | EA Sports activities FC 26 |
| 4 | NEW | Ghost of Yōtei |
| 5 | 2 | Madden NFL 26 |
| 6 | 5 | Helldivers 2 |
| 7 | NEW | Silent Hill F |
| 8 | NEW | Sonic Racing: CrossWorlds |
| 9 | NEW | Closing Fantasy Ways: The Ivalice Chronicles |
| 10 | 4 | Steel Gear Strong Delta: Snake Eater |
| 11 | 6 | EA Sports activities School Soccer 26 |
| 12 | NEW | NHL 26 |
| 13 | NEW | Digimon Story: Time Stranger |
| 14 | NEW | Tremendous Mario Galaxy + Tremendous Mario Galaxy 2* |
| 15 | 12 | Minecraft^ |
| 16 | 15 | Forza Horizon 5 |
| 17 | 14 | Grand Theft Auto 5 |
| 18 | 8 | Donkey Kong Bananza* |
| 19 | 10 | Kickoff Bundle (2025) |
| 20 | 20 | Crimson Useless Redemption 2 |
*Digital sales not included for marked titles
^Digital sales on Nintendo platforms not included