Even the least eagle-eyed of commuters will spot one thing totally different about London Waterloo station on the finish of this week. To rejoice the highly-anticipated launch of Borderlands 4 this Friday (twelfth September), 2K are unleashing an enormous takeover of the capital’s transport hub throughout the weekend, with sport imagery, interactive components and a tonne of loot flooding the area.
In your method, look out for a lot of billboards between the BFI IMAX and the station, that includes spoof perfume adverts and a Ripper bursting by the glass on the facet of the railway bridge. In addition to 3D chains and shards, this poster lights up, with the character’s eyes glowing all through the evening.
On the primary concourse, the large digital screens will function character artwork and the sport’s “break away” messaging, whereas cosplayers decked out in Vault Hunter gear roam amongst the crowds, interacting with passers by. Head right down to get your arms in your very personal Ripper masks and a share of the free Borderlands 4 merch on provide, together with hoodies, t-shirts, caps, Claptrap totes, lanyards and keyrings.
There are additionally set to be two Snapchat experiences dwell throughout each Friday and Saturday. Activate an AR lens to rework head to toe right into a Ripper, and check out your luck with an interactive merchandising machine, which shall be spitting out prizes for many who rating sufficient factors in its built-in Borderlands 4 mini-game.
The domination will proceed on the tube line stage, with wished posters and wraps spouting “Hold Order” propaganda on behalf of the sport’s villain, The Timekeeper. Resistance will after all peek by, with signature Borderlands-style graffiti and paintings plastered throughout the partitions and ticket obstacles, exhibiting rebellious Rippers breaking free from their shackles.
The Kairos affect extends down the escalators, with The Timekeeper watching over the summit, and Synths following passengers down on the digital screens. Even the travelator linking the Bakerloo, Jubilee and Northern traces has a Borderlands flourish, courtesy of Claptrap himself.
Earlier than you attain the platforms, you’ll stroll by a flooring to ceiling immersive scene within the connecting tube tunnels. Make sure to maintain an eye fixed out for different underground adverts which can have been given the Borderlands 4 therapy…
The complete Borderlands 4 takeover expertise shall be dwell at Waterloo Station all through September 12-13. The sport’s official launch date is September 12 2025, however take a look at our world launch time spherical up for information on availability throughout PC, PS5, Xbox Collection X|S and Nintendo Change 2.