Boss of GTA 6 and Borderlands 4 Owner Take-Two Says It Will Time Its Releases ‘To Respect the Consumer’s Need to Spend a Lot of Time Playing These Hit Games Before They Go on to the Subsequent’
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Boss of GTA 6 and Borderlands 4 Owner Take-Two Says It Will Time Its Releases ‘To Respect the Consumer’s Need to Spend a Lot of Time Playing These Hit Games Before They Go on to the Subsequent’

Boss of GTA 6 and Borderlands 4 Owner Take-Two Says It Will Time Its Releases ‘To Respect the Consumer’s Need to Spend a Lot of Time Playing These Hit Games Before They Go on to the Subsequent’(*6*)

Borderlands 4 now has a agency September 23, 2025 launch date, as confirmed throughout Sony’s State of Play 2025 broadcast. However the place does that depart Grand Theft Auto 6?

Final week, Rockstar guardian firm Take-Two reiterated GTA 6’s fall 2025 launch window, however now we all know Borderlands 4 is out in September, there’s no probability GTA 6 will probably be out the identical month.

So when? October? November? December 2025? All appear up for grabs now for GTA 6. The chance of course is that Take-Two finally ends up cannibalizing its large 2025 video games by releasing them too shut collectively. And let’s not overlook Mafia: The Outdated Nation launches in some unspecified time in the future summer time 2025.

Might Take-Two’s large video games, and by that we actually imply GTA 6, find yourself doing extra hurt to one another than good by releasing too shut to one another? That’s a query we put to Take-Two CEO Strauss Zelnick in an interview forward of the firm’s third quarter monetary outcomes. As you’d count on, Zelnick stated Take-Two is planning its releases to keep away from a threat of cannibalization, insisting the timing is pushed by a need to “respect the shopper’s want to spend a lot of time taking part in these hit video games earlier than they go on to the subsequent.”

“No, I believe we’ll plan the releases in order not to have that be a downside,” Zelnick stated. “And what we discovered is once you’re giving customers hits, they have an inclination to be keen on pursuing different hits. In different phrases, I’ve stated this many instances, even when the hits aren’t ours, they’re a good factor for the business. On this case, we hope that the hits will largely be ours. So we really feel actually good about it and I believe that we are going to time our releases in order to respect the shopper’s want to spend a lot of time taking part in these hit video games earlier than they go on to the subsequent.”

In the context of Borderlands 4’s just-announced September launch date, when would possibly GTA 6 come out? If Take-Two needs Borderlands 4 followers to spent “a lot of time” taking part in earlier than transferring on to, say, GTA 6, how lengthy is a lot of time? One month? Two months? Three?

Amid all this hypothesis is of course the prospect that GTA 6 will probably be delayed both into early winter, or in some unspecified time in the future in the first quarter of 2026.

“Look, there’s all the time a threat of slippage and I believe as quickly as you say phrases like completely, you jinx issues,” Zelnick responded when IGN requested how assured he was that Rockstar would hit fall 2025 for GTA 6. “So we really feel actually good about it.”

On Borderlands 4, Zelnick insisted the model stays “actually robust” regardless of the disastrous Borderlands film, which bombed at the field workplace and was mauled by critics and followers alike. In reality, Zelnick stated that the film’s failure gained’t affect the potential success of Borderlands 4 in any respect.

“It’s no secret that the film was a disappointment, however apparently, it actually benefited our catalog gross sales,” Zelnick defined. “So truly the impact was fairly optimistic. It would’ve assumed been extra optimistic if the film had been higher obtained. However the model is actually robust. We really feel nice about Borderlands 4.”

Wesley is the UK Information Editor for IGN. Discover him on Twitter at @wyp100. You possibly can attain Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.

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