- One of many world’s hottest cell video games, Candy Crush brings its signature feel-good play completely to Yahoo Games with a new format giving puzzle lovers a new day by day ritual
- Candy Crush Crushable suits seamlessly into day by day routines making it simpler for gamers to have moments of pleasure via micro wins
- Almost 40% of individuals play a digital sport within the morning1, signaling rising demand for video games that match seamlessly into day by day routines
NEW YORK, Jan. 29, 2026 /PRNewswire/ — Candy Crush is increasing the place and the way folks play with the launch of Candy Crush Crushable, a new day by day puzzle sport obtainable completely on Yahoo Games within the US. Crushable celebrates the enjoyment of day by day play, rooted within the perception that small wins can elevate you up regardless of the place you might be. Developed by King, the makers of Candy Crush, in the present day marks a vital second with the launch of Crushable, delivering Candy Crush’s signature enjoyable within the type of a bite-sized puzzle designed for trendy routines. With a new degree launched day by day, gamers are invited to place their expertise to the check with a candy sweet problem that delivers a satisfying sense of feat and a contemporary second of play price coming again for.
The launch comes as cell video games more and more turn out to be a part of folks’s on a regular basis routines. Information reveals that just about 40% extra folks play a digital sport within the morning than final yr2, signaling rising demand for video games that match seamlessly into day by day routines. With 71% of individuals reporting a sense of accomplishment after finishing their day by day sport3, Crushable faucets into that feeling by giving gamers new causes to have fun, share their stats and problem family and friends.
Every day, Candy Crush Crushable reveals a new degree that challenges gamers to resolve a candified puzzle. Gamers begin with a tray of candies and should place them onto the board within the right sequence. As soon as all candies are positioned within the right order, the board erupts into a colourful cascade, clearing utterly and scoring a tasty victory. It is a check of logic the place gamers should assume forward and experiment with totally different placements to unlock the profitable sequence. Every transfer counts towards a participant’s stats, which they’ll share and problem others to beat their efficiency.
“Candy Crush has at all times been about creating joyful moments that match naturally into on a regular basis life. At King, creativity and innovation drive how we evolve experiences for gamers, and with Crushable, we’re introducing a new strategy to play that feels contemporary, rewarding, and made for day by day play. Partnering with Yahoo Games helps us deliver this new expertise to gamers at super scale, tapping into a model with a loyal viewers,” mentioned Luken Aragon, VP of Advertising for Candy Crush Saga at King.
To have fun the launch, Yahoo is rolling out a new model marketing campaign, “Crush Your Day”, starring beloved tv star Frankie Muniz. The spot opens in black and white with Muniz on the breakfast desk, lamenting grownup life: “Conferences and taxes!” Then poof! A field of Crushable cereal magically seems and the entire scene explodes into shade with the nostalgia and power of basic 90s cereal commercials. Muniz gleefully pours sweet tiles into a bowl earlier than opening up the sport, displaying that taking part in Crushable on Yahoo Games is all a part of a full morning routine (and a balanced breakfast!).
“I’ve spent a lot of time taking part in characters who hang around on the breakfast desk, however what folks could not know is that I am additionally a huge morning particular person in actual life,” mentioned Frankie Muniz. “I spend greater than 300 days a yr on the highway however at all times attempt to hold a constant morning routine. Yahoo has lengthy been a part of my day by day rituals, and now I will be including Crushable into the combo. I grew up watching the enjoyable cereal commercials of the 90s, and I had simply as a lot enjoyable taking part in an excessive character and singing the jingle as I did taking part in the sport.”
The launch of Crushable is a part of the broader relaunch of Yahoo Games, remodeling it into a best-in-class vacation spot for informal play. The refreshed platform combines unique originals and curated trending titles creating a hub designed to suit seamlessly into gamers’ on a regular basis routines.
“Games have at all times been a part of the Yahoo DNA. They’re a part of how we entertain and join folks day by day,” mentioned Andrew Pedersen, Head of Yahoo Games. “This relaunch raises the bar, combining authentic video games with unique launches like Crushable to create a vacation spot gamers cannot get wherever else.”
Gamers can take pleasure in moments of on a regular basis play with Crushable, obtainable completely on Yahoo Games within the US, with a new degree obtainable day by day. For followers desirous to play Crushable globally, head to candycrushable.com and expertise the day by day problem wherever they’re.
About Candy Crush Crushable
Candy Crush Crushable is a day by day, internet based mostly puzzle sport from the Candy Crush universe. With one chunk sized puzzle launched every day, Crushable suits simply into on a regular basis routines. Constructed round acquainted Candy Crush-inspired challenges and small wins, Crushable brings the signature pleasure of Candy Crush to a contemporary day by day format.
About King
With a mission of Making the World Playful, King® is a main interactive leisure firm for the cell world with greater than 20 years of historical past of delivering among the world’s most iconic video games within the cell gaming trade, together with the world-famous Candy Crush franchise, in addition to different cell sport hits equivalent to Farm Heroes Saga®. Candy Crush has been the top-grossing franchise in U.S. app shops for six years, and King video games are performed by greater than 200 million month-to-month energetic customers. King, a a part of Activision Blizzard which was acquired by Microsoft (NASDAQ: MSFT), has sport studios in Stockholm, Malmö, London, Barcelona and Berlin and places of work in Dublin, San Francisco, New York, Los Angeles and Malta. Extra data could be discovered at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.
About Yahoo
For 30 years and counting, Yahoo has served as a trusted information for a whole lot of tens of millions of individuals globally, serving to them obtain their objectives huge and small on-line via our portfolio of iconic merchandise. For advertisers, Yahoo gives omnichannel options and highly effective knowledge to have interaction with our manufacturers and ship outcomes.
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1 Supply: Morning Seek the advice of survey of US adults; Jan 2026 |
SOURCE Candy Crush Saga
