Discord seems to have unintentionally inflated the view depend for its 2024 April Fools’ joke video, boosting it by hundreds of thousands of views.
The video, as reported by IGN, the video garnered 628 million views in simply 17 hours. It broke the earlier file set by the GTA 6 trailer for a 24-hour debut of a non-music video. The video itself is a brief clip promoting the faux addition of loot packing containers to the social platform. It solely received so many views as a result of it was “viewbotted,” apparently by chance.
Software program developer and Discord dataminer Marvin Witt posted on Twitter/X that Discord carried out the video into its personal app in a toast notification, which means the video performed on loop throughout many alternative gadgets. As a result of the video was instantly built-in, it collected views with out anybody truly watching it on YouTube. Witt additionally claimed that this was an accident, posting a screenshot from a developer expressing bewilderment on the view depend.
I ought to point out they presumably did this unintentionally, even one of many excessive up builders at Discord was confused as to how this was taking place pic.twitter.com/0uRLQRRzSq
— Marvin Witt (@NurM4rvin) April 2, 2024
GameSpot has reached out to Discord for clarification on what led to the rise in views.
In different Discord information, the app will begin implementing advertisements, probably within the subsequent week. Discord customers can full “sponsored quests” by enjoying video games and streaming to buddies to earn in-app cosmetics. Discord beforehand had a powerful anti-ad stance, choosing subscription income as an alternative. The corporate laid off 17% of its workforce in January.