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Dispatch’s ‘Horny Demon Girl’ Malevola Was Inspired by an Iconic ’90s Pepsi Ad

by 19 November 2025020
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Should you’ve been spending time with Dispatch and feeling that Malevola’s virtually buzzing with early Nineteen Nineties supermodel vitality, it seems you are completely proper.

Speaking to IGN, Adhoc artwork director Derek Stratton defined how a ’90s Pepsi advert starring supermodel Cindy Crawford was the inspiration for the “attractive demon woman” voiced by former IGN host, Alanah Pearce.

The enduring 1992 Pepsi business options Cindy Crawford in a white tank high and denim shorts, popping open a can of Pepsi by her pink Lamborghini at a gasoline station as two awestruck younger boys look on. It was an enormous hit for Pepsi, and went on to cement its place in popular culture historical past.

“Malevola, so she represents ‘attractive demon woman,'” Stratton stated within the video interview, beneath. “There was a business — it was a Pepsi business. Out comes Cindy Crawford in a white bodysuit and cut-off jean shorts, and excessive heels — all people misplaced their thoughts. And that is what Malevola was primarily based off of.”

That is not all, although. Whereas Crawford impressed Malevola’s signature look, inspiration for her ripped physique got here from another person: influencer LeanBeefPatty.

“She is Cindy Crawford from that business meets that type of, like, scorching rod demon woman, and the physique kind of LeanBeefPatty, who’s an influencer who’s ripped,” Stratton defined.

As one fan lamented, responding to the story on YouTube: “Bro mixed Karlach, Patty and Cindy Crawford, and didn’t give us an choice to romance her?” They then appended a crying face emoji.

null
Cindy Crawford on the set of the Pepsi business in 1993 in Los Angeles, California. Photograph by Roxanne McCann.

Dispatch — hailing from AdHoc Studio, which was based by a number of former Telltale Video games devs — is a superhero office comedy the place decisions matter. You handle a dysfunctional group of misfit heroes and strategize who to ship to emergencies across the metropolis, all whereas balancing workplace politics, private relationships, and your individual quest to develop into a hero.

It stars a stable mixture of conventional Hollywood actors and video game- and streaming-adjacent expertise together with Aaron Paul and Laura Bailey, in addition to Jeffrey Wright, Erin Yvette, Jacksepticeye, Moistcr1tikal, Alanah Pearce, Travis Willingham, Joel Haver, Lance Cantstopolis, Matthew Mercer, and Thot Squad.

null
LeanBeefPatty at TheFitExpo Anaheim in August, 2025. Photograph by Jesse Grant/Getty Photos for TheFitExpo & Monae Mgmt.

IGN’s Dispatch evaluation returned a 9/10. We stated: “Dispatch is a sharp-witted office comedy that charms with its sensible dialogue decisions, nice writing, and lovably aggravating solid.”

And we’re not the one ones who had fun with Dispatch — it has been nominated for Greatest Debut Indie Recreation at subsequent month’s The Recreation Awards.

Photograph by Pepsi/Getty Photos.

Vikki Blake is a reporter for IGN, in addition to a critic, columnist, and guide with 15+ years expertise working with a few of the world’s largest gaming websites and publications. She’s additionally a Guardian, Spartan, Silent Hillian, Legend, and perpetually Excessive Chaos. Discover her at BlueSky.

90sDemonDispatchsIconicinspiredLadyMalevolaPepsiSexy
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