Fortnite developer Epic Games has referred Apple to the European Fee over its rejection in bringing its sport retailer to the EU, Epic mentioned in a press release on X/Twitter on Friday.
Within the X/Twitter thread, which you’ll be able to learn beneath, Epic says Apple has rejected the notarization submission of its sport retailer twice. The rationale given by Apple, Epic says, is similarities between the Epic Game Store’s “Set up” and “In-app purchases” buttons and Apple’s “Get” and “In-App Purchases” labels.
1/3 Apple has rejected our Epic Games Store notarization submission twice now, claiming the design and place of Epic’s “Set up” button is just too much like Apple’s “Get” button and that our “In-app purchases” label is just too much like the App Store’s “In-App Purchases” label.
— Epic Games Newsroom (@EpicNewsroom) July 5, 2024
3/3 Apple’s rejection is unfair, obstructive, and in violation of the DMA, and we have shared our considerations with the European Fee. Barring additional roadblocks from Apple, we stay able to launch in the Epic Games Store and Fortnite on iOS in the EU in the subsequent couple of…
— Epic Games Newsroom (@EpicNewsroom) July 5, 2024
Epic, nonetheless, argues that Apple’s “rejection is unfair, obstructive, and in violation of the DMA (Digital Markets Act),” and that it’s following normal conventions in order to make the Epic Game Store straightforward for customers to know.
“Barring additional roadblocks from Apple, we stay able to launch in the Epic Games Store and Fortnite on iOS in the EU in the subsequent couple of months,” Epic provides.
Epic beforehand introduced that it might convey its digital storefront and Fornite again to iOS in Europe earlier this yr. That is thanks in massive half to the EU’s Digital Markets Act and the ensuing adjustments made to Apple’s polices that made it doable for third-party corporations to launch their very own storefronts on the App Store.
At this time’s assertion is just the most recent in Apple and Epic’s ongoing regulatory feud, with Epic having taken Apple to activity over the 30% minimize it takes in in-app purchases. It led to a closely adopted antitrust trial in 2021, with the authorized battle persevering with over time.
Epic’s case may very well be one of many first to reveal how Apple and different main corporations affected by the DMA cope with the laws. In March, EU regulators opened an investigation into Apple, Google, and Meta over non-compliance with the DMA insurance policies, with it being revealed in June that Apple may very well be the primary firm to face costs over it.
Alex Stedman is a Senior Information Editor with IGN, overseeing leisure reporting. When she’s not writing or enhancing, yow will discover her studying fantasy novels or taking part in Dungeons & Dragons.