From December, Fortnite creators might be ready to sell items instantly from their Fortnite islands.
Epic Games introduced the brand new in-game gross sales function on September 18, 2025, revealing that creators might be ready to create and sell “digital sturdy and consumable items they construct for his or her video games,” utilizing Verse-based API and new UEFN instruments. They cannot, nonetheless, sell bodily items, comparable to t-shirts.
Whereas developers will “ordinarily” earn 50% of the V-Bucks worth from merchandise gross sales, from December 2025 till December 2026, the speed might be 100%.
Nonetheless, that does not imply they’re going to creators will earn 100% of gross sales income.
Within the press launch saying this new gross sales function, Epic Games defined how the share of in-game gross sales is distributed to creators.
“In recent times, Epic has been investing and working the enterprise at a loss”
Epic Games
To find out the V-Bucks worth in US {dollars} in a given month, the corporate totals all buyer real-money spending on V-Bucks (transformed to US {dollars}) after which subtracts platform and retailer charges. These can vary from 12% on the Epic Recreation Retailer to 30% on present consoles. Epic Games then divides this by the entire V-Bucks spent by Fortnite gamers.
Fortnite’s common platform and retailer charges are at present 26%, Epic Games mentioned, with “particular charges” starting from 12% to 30% on consoles.
So, from December 2025 to December 2026, the 100% V-Bucks worth creators will earn will translate to a roughly 74% lower of in-game gross sales.
From January 1, 2027, nonetheless, that quantity will drop by half, a 50% V-Bucks worth equating to a roughly 37% lower of in-game gross sales for creators.
Epic Games mentioned the opposite 50% permits the corporate “to cowl the prices of servicing the Fortnite ecosystem.”
“The funds that do not return to creators contribute to server internet hosting prices, security, and moderation prices, R&D and different working bills,” Epic Games mentioned. “In recent times, Epic has been investing and working the enterprise at a loss.”
As well as, Epic Games is updating its engagement payout formulation, which points payouts to creators based mostly on engagement of their islands, to “higher reward creators for bringing in new or reengaging lapsed gamers in Fortnite.”
The present payout formulation provides 40% of the web income from Fortnite’s Merchandise Store and associated real-money purchases into the engagement pool, which is distributed amongst creators’ and Epic’s islands.
However, from November 1, 2025, Fortnite creators “that herald new or lapsed gamers” will obtain 75% of these gamers’ contributions to the engagement payout pool for his or her first six months.
To establish gamers and islands that fall underneath this banner, Epic Games will think about “indicators from direct hyperlinks, in-game search utilization, and first-day playtime patterns.”
Epic Games can be altering the retention element of those engagement payouts, now rewarding “island-specific retention, somewhat than ecosystem-wide retention” to “higher align with creators’ personal efforts in rising this metric.”
Nonetheless, to fight fraudulent engagement, this engagement payout formulation will solely contemplate gamers who’ve made purchases on their accounts.
“Since UEFN launched, gamers have spent over 11.2 billion hours throughout 260,000 dwell creator-made islands”
Epic Games
Epic Games has mentioned this may “not cut back the entire engagement payout pool,” it as a substitute “shifts the calculation” in order that the playtime of non-payers is not thought of.
As such, the engagement payout formulation now covers minutes performed, new consumer acquisition, lapsed consumer acquisition, playtime surrounding V-Bucks spend, and island retention.
Epic Games can be introducing a “distinguished” Sponsored Row in Uncover on November 24 2025, in order that “creators can select to spend cash to obtain elevated visibility for his or her islands.”
“All creators could have clear market information to bid for placement within the row and enter an public sale to floor islands within the new Sponsored Row,” Epic Games mentioned. “All different rows in Uncover will stay unchanged, persevering with to present natural visibility to islands.”
Within the “long-term,” 50% of income from sponsorship generated by this function will go into the engagement payout pool, however from launch till the top of 2026, 100% will enter the pool.
Different creator-focused additions coming to Fortnite embrace the power for creators to arrange campaigns within the creator portal, beginning November 17, 2025, and the launch of Fortnite Creator Communities “within the subsequent few months,” permitting creators to join and share updates with their gamers.
“Since UEFN launched, gamers have spent over 11.2 billion hours throughout 260,000 dwell creator-made islands, which has resulted in $722,000,000 paid out to date,” Epic Games mentioned.
“We’ll proceed investing in new instruments that unlock extra improvement potentialities for creators.”