After eight years, the Epic Video games Retailer has established itself as a viable different to Steam. Valve’s storefront remains to be the most important digital market for PC video games, however Epic says that it by no means aimed to dethrone it. Epic Video games Retailer normal supervisor Steve Allison says that the corporate is conscious of this and as a substitute strives to co-exist on this ecosystem alongside Steam.
“Steam is a large a part of the PC ecosystem,” Allison mentioned to Games Industry Biz. “It isn’t going away. We’re not going to topple Steam. PC gaming, by advantage of the competitors and by advantage of us present, has grown. That progress, per se, could or will not be attributed to all of us competing, however gamers are shifting a whole lot of their passion from consoles to PC. After all, we might be thrilled to be 50% or extra market share of PC.”
Even with Epic estimating that it attracts roughly a 35 – 40% share of month-to-month energetic customers, it believes the storefront accounts for less than 5 – 8% of spending. That is not an insignificant sum, as Epic posted its year-in-review stats this week and confirmed that over $1 billion was spent within the retailer all through 2025. Epic plans to draw extra PC avid gamers, beginning with an entire overhaul of the Epic Video games Retailer that ought to ship a sooner, smoother purchasing expertise.
Different plans embody regional storefronts to focus on regionally produced video games and a method to leverage Fortnite’s recognition to spice up gross sales of third-party video games. Companions for this system embody Capcom, Genshin Impression’s miHoYo, Dave the Diver’s MintRocket, and Crimson Desert’s Pearl Abyss, and gamers can count on to obtain free Fortnite cosmetics as a part of this promotion.