For The First Time In A Decade, Xbox Is Call Of Duty’s Most Popular Platform

For the primary time in a decade, Call of Responsibility is extra in style on Xbox than it’s on some other platform, due in no small half to Call of Responsibility: Black Ops 6, launching on Sport Move.

“It is about being accessible in additional locations, and there isn’t any actual platform on the market in the present day, aside from what we’re doing with Xbox [Game Pass] that is not actually per-device,” Microsoft Gaming CEO Phil Spencer stated in a current interview with Game File. “Most of the gaming platforms are, ‘This system runs this [game],’ and attempting to consider a platform that appears extra horizontally and connects creators and gamers in that approach, that is what we’re attempting to do, and that is the suggestions we’re getting.”

The final time Xbox was the most-used platform for a Call of Responsibility title was in 2014, shortly after the launch of Call of Responsibility: Superior Warfare, in response to CharlieIntel. So what is the purpose behind Xbox’s sudden reclamation of the Call of Responsibility crown? In accordance with Spencer, the reply is Sport Move.

Spencer says Microsoft and Activision’s advertising and marketing groups labored properly collectively and in the end did a superb job of getting the phrase out that Black Ops 6 can be obtainable on Sport Move.

“I am actually happy with Black Ops 6,” Spencer stated. “I actually noticed the [Microsoft and Activision] groups gel collectively as they each constructed [the Game Pass marketing] promotion,” he stated.

Microsoft’s promotional efforts did not finish after the sport’s launch, after all. The launch of Black Ops 6 Season 1 noticed the introduction of a creepy new Easter egg for the sport’s iconic Nuketown map, which is ready in a Fallout-esque nuclear take a look at website full with mannequin properties inhabited by mannequins.

Previous to Microsoft’s acquisition of Activision in 2022, Call of Responsibility maintained reputation on Xbox partially as a consequence of Microsoft paying Activision for unique rights to among the franchise’s DLC and advertising and marketing campaigns.