2017’s Prey had nothing to do with the prevailing Prey recreation or its canceled sequel, main followers to surprise why the sport was even known as that. Because it seems, former Bethesda advertising and marketing boss Pete Hines fought in opposition to going with that identify.
“I positively pissed some individuals off internally over that as a result of I fought so exhausting in opposition to utilizing that identify. I am the top of the spear, however I had lots of people throughout my team–brand, PR and community–and we really feel like we’re burdening it with a reputation the place we spend extra time explaining why it is known as Prey than we do speaking in regards to the recreation,” he told dbltap. “I remorse that I misplaced that battle.”
Hines went on to say that no person on Earth fought more durable than he did on the trouble of “altering minds on that,” however he in the end did not get his means. He was so fired up about it as a result of he believed the corporate was losing time and vitality explaining the sport’s title as a substitute of promoting individuals on the sport.
Raphael Colantonio, the sport’s director, beforehand instructed GameSpot that the identify is smart thematically, even when the sport has no direct connection to the unique Prey recreation or its scrapped sequel.
“Effectively, it was a matter of, to start with it is exhausting to discover a identify for a recreation, and it is a good name–sounds good,” he mentioned in 2016. “I feel the affiliation that individuals have about Prey is that it is about aliens on an area station, and it is a first-person recreation. As we began it, the identify was obtainable, and the connections have been simple to be made. We simply thought, ‘Okay, is smart,’ so there we go.”
The “high-level idea” of 2017’s Prey was “related sufficient” to the franchise’s roots that it “made sense” to name it that, Colantonio mentioned.
Prey 2 was in growth at one level with Human Head Studios connected, nevertheless this model of the sport was canceled in 2014. The primary Prey was launched again in 2006 for PC and Xbox 360 by Human Head Studios.
As for Hines, he left Bethesda following Microsoft’s buyout of dad or mum firm ZeniMax and is now retired.