Former Prime Gaming VP Reflects On Amazon’s Failure To Overtake Steam
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Former Prime Gaming VP Reflects On Amazon’s Failure To Overtake Steam

Former Prime Gaming VP Reflects On Amazon’s Failure To Overtake Steam

Practically twenty years in the past, Valve expanded Steam to incorporate third-party titles on its solution to changing into the dominant market for PC video games. That attracted the eye of Amazon, which had beforehand used its on-line attain to turn into the No. 1 e-book vendor. However when Amazon tried to make use of Prime Gaming to overhaul Steam, it got here up far wanting that objective. Now, former Prime Gaming VP Ethan Evans has provided his perspective about why Amazon could not dislodge Steam from its perch.

Through PC Gamer, Evans shared a prolonged put up on his LinkedIn account about Amazon’s a number of makes an attempt to supplant Steam through the years. He famous that Amazon’s try to scale up its smaller on-line PC sport store–Reflexive Leisure–went nowhere; and shopping for Twitch could not persuade gamers to make Prime Gaming their most well-liked PC video games market. Even Prime Gaming’s game-streaming service, Luna, did not make a lot headway regardless of permitting customers to play video games with no high-end PC. In the long run, Evans concluded that Amazon underestimated Valve and did not perceive why gamers gravitated to Steam.

“[Steam] was a retailer, a social community, a library, and a trophy case multi function. And it labored nicely,” wrote Evans. “At Amazon, we assumed that dimension and visibility can be sufficient to draw prospects, however we underestimated the ability of present consumer habits. We by no means validated our core assumptions earlier than investing closely in options. The reality is that players already had the answer to their issues, they usually weren’t going to change platforms simply because a brand new one was obtainable. We would have liked to construct one thing dramatically higher, however we failed to take action. And we wanted to validate our assumptions about our prospects earlier than beginning to construct. However we by no means actually did that both. Simply since you are sufficiently big to construct one thing doesn’t suggest individuals will use it.”

The lesson that Evans took from Amazon’s failed makes an attempt to supplant Steam is that each one companies ought to take the time to totally perceive the purchasers they’re concentrating on. He additionally harassed the significance of constructing a dialogue with prospects and testing assumptions earlier than taking big–and very expensive–steps to courtroom them.

Valve continues to be the most well-liked PC market in 2025, albeit with competitors from a number of storefronts. In different latest Steam information, Valve eliminated a free-to-play sport from Steam as a result of it contaminated gamers with malicious malware. Valve additionally apparently banned video games that require customers to look at adverts with a purpose to play them. Valve is reportedly increasing its attain with Steam Controller 2 and a brand new VR controller, neither of which have been formally introduced but.

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Pokemon Presents Livestream Announced For February 27

Edward M

A brand new Pokemon Presents livestream has been confirmed for February 27 at 6 AM PT / 9 AM ET, and pocket monster followers can anticipate updates on new in-development initiatives associated to the franchise. The Pokemon Firm hasn’t revealed any particulars on what will probably be proven precisely, however followers predict to see an replace on the following massive tentpole sport within the franchise, Pokemon Legends Z-A, in addition to sneak peeks at different spin-offs within the pipeline.

The Pokemon Presents livestream has turn into an annual tradition–these have been held each February since 2021–with extra Pokemon Presents being broadcast nearer to massive Pokemon sport releases. Pokemon Legends Z-A is predicted to be the principle occasion, because it’s at the moment scheduled for launch on Swap.

We nonetheless have some burning questions for the second entry within the Pokemon Legends collection, as to date, we have solely seen a short teaser trailer that closely hinted at a return to the Kalos area that was launched in Pokemon X and Y.

2024 was additionally an attention-grabbing 12 months for the franchise, as no new mainline video games or remakes have been launched. That is the primary time since 2015 that the Pokemon collection has taken a 12 months off, as within the final decade, developer Sport Freak and different studios have constantly pumped out new releases, spin-offs, and expansions.

The Pokemon Firm additionally has quite a few different franchise video games which might be nonetheless energetic, like Pokemon Go, Pokemon Buying and selling Card Sport Pocket, Pokemon Unite, Pokemon Masters EX, and Pokemon Cafe, to call a couple of.

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PGA Tour 2K25 Review – IGN

Regardless of my avid love for all issues sports activities, I’ve given up on the concept I am going to ever be good at golf. One thing about the best way the physique should contort to efficiently crank a ball down the green simply would not compute in my thoughts. However like few different video games can, PGA Tour 2K25 takes every little thing I visualize myself doing in actual life and executes it just about, because of its in-depth simulation gameplay that lets my thumbs and mind do what my precise physique merely refuses to do.

To be sincere, I went into PGA Tour 2K25 a bit hesitant. Whereas 2K23 wasn’t the worst golf recreation I’ve ever performed, it lacked any shine in its persona or gameplay, which got here as a shock contemplating HB Studios has been dutifully engaged on profitable golf sims like The Golf Membership for properly over a decade. Couple this with the truth that, not like most sports activities video games, PGA Tour 2K took two full years to place out a brand new iteration, and it was protected to say my expectations had been in test.

To my shock and aid, that additional time paid off: it didn’t take lengthy for PGA Tour 2K25 to impress me with its enhancements, particularly when it comes to look. Whereas it nonetheless can’t fairly match EA Sports activities’ rival PGA Tour recreation face to face of their respective visible recreations of golf, the distinction is nowhere close to as stark because it had been. Participant fashions look a lot nearer to their actual-life counterparts, programs are extra detailed, and animations are crisper. I discovered myself pausing whereas taking part in a number of instances to absorb the water crashing in opposition to the rocks or evaluating the minimize of the green, fringe, and tough areas for every course. The placing and driving animations are additionally fluid, now not stopping abruptly after contact or feeling too weighty. Efficiency is smoothed out as properly, and the one time I ever bumped into points with dropped frames on my PlayStation 5 was attributable to web connectivity points. Even the only-participant Profession Mode is all the time on-line, so there have been a number of situations the place my shot would stutter and even a few instances the place my spherical did not save.

I discovered myself pausing whereas taking part in a number of instances to absorb the sights.

My largest gripe with the appear and feel of PGA Tour 2K25 is the low-power commentary group of Luke Elvy and Wealthy Beem. Whereas they’re each very educated, describing approaches and circumstances superbly, their strains couldn’t be extra flatly delivered. I do know golf isn’t probably the most thrilling sport, however there isn’t any must sound like a robotic when discussing it.

In addition they appear to have a vendetta in opposition to me. If I do any worse than getting on the inexperienced in two or birdie placing, Wealthy Beem will berate me like Bob Barker going at Completely happy Gilmore—the value is mistaken, Richie! At the very least because of my expertise coping with FIFA commentary for years, tuning them out wasn’t very tough.

Aside from that, it’s just about all excellent news. For instance, it’s clear that HB Studios prioritized options that the neighborhood has been begging for. Probably the most notable additions revolve round approaches, with the flexibility to alter tee place and select your hazard drop spot. It would appear to be a small element, however not with the ability to regulate place after a water hazard or transfer the ball on the tee for a greater angle made for a few of my most irritating photographs in PGA Tour 2K23. I like the quantity of management that 2K25 provides me.

One other large change is that MyPlayer growth has turn into an RPG system that means that you can unlock particular photographs as you go, making your development within the MyCareer marketing campaign customizable to your particular strengths. Abilities within the six timber range from superior shot varieties just like the Stinger, which is good for coping with excessive-wind conditions, to proficiency boosts, which assist buff every shot. I selected to construct a Powerhouse archetype who focuses on driving down the green, getting my toes moist in opposition to different newbies within the Q-Faculty.

It was right here that I obtained snug with the brand new EvoSwing mechanics. The brand new-and-improved golf swing approach focuses on correct posture, torque, and arc dimension, and after every swing it even breaks down how good your contact, rhythm, transition, and swing path are so you’ve gotten detailed data on enhance. You’ll be able to even customise the way it controls by selecting the basic Swing Stick or the three-Click on Swing, relying in your ability degree.

As a veteran golf (gamer) I like 3-Click on Swing for the management it provides you over your shot.

The Swing Stick merely requires you to tug the fitting stick again and launch to swing, which is simple to get the cling of however it nonetheless needs to be lined up properly to get shot. The three-Click on Swing is definitely tougher to grasp, since it’s a must to press, maintain, and launch earlier than clicking to push or pull the shot and at last click on once more to hook or slice, however it’s one thing I like as a veteran golf (recreation) for the management it provides you over your shot. After utilizing it to blow my competitors out of the water, taking pictures 30 below par throughout 4 days, I moved on to the PGA Tour.

Like the actual deal, the objective right here is to compete for factors in tournaments, ending within the Prime 70 to earn a spot competing for the FedExCup. However as an alternative of thrusting you into every occasion blindly, PGA Tour 2K25 options coaching and scouting situations earlier than every occasion as a method to earn stat buffs and get the lay of the land. Coaching situations are chew-sized minigames, equivalent to goal challenges or competing to land on the inexperienced quickest or to sink probably the most lengthy putts. Finishing these provides your character a short lived increase in particular attributes, which is utilized to the approaching event. At first, I shrugged these off as methods to pad playtime, however as soon as I performed on tougher difficulties I noticed how what appeared like a minor buff to my drive energy might imply the distinction between hitting the honest manner as an alternative of a bunker. Follow Rounds additionally provide you with an edge for the approaching event in precisely the best way you’d anticipate: with the ability to play and really feel out the precise run and form of each course simply earlier than competing there’s a actual distinction-maker. It’s so satisfying to strategize for a course similar to the professionals would.

Not each new characteristic in MyCareer lands on the green, although – particularly the brand new persona and recognition mechanics. We’ve seen all this earlier than in different video games like Madden and EA Sports activities FC: Your professional spends day without work the course gaining affect with followers, growing a following, and forming a persona based mostly on the solutions they select in conversations and interviews. Whereas it is a properly-which means effort to provide MyCareer a bit extra aptitude and make you’re feeling just like the belle of the ball, the system feels simply as pointless because it does in different video games. All conversations are executed by way of textual content and do not impact the precise gameplay, so it feels unpolished and isn’t use of time.

The precise method to get sponsorships and unlock questlines for XP is just by doing properly at taking part in golf. This was fairly simple to do at first as a result of the default settings PGA Tour 2K25 really feel like kid’s play: I used to be simply successful every event, destroying the likes of Viktor Hovland by -13 strokes a spherical.

The Dynamic choice is my favourite addition to MyCareer since 2K23.

At this level, I made a decision to experiment with the customizable sliders, which allow you to tune every little thing from CPU problem to inexperienced circumstances to climate. The problem took probably the most time to experiment with, because it was arduous to search out the fitting percentages to match my very own abilities, and appeared uneven. In some video games, one golfer would rating 10 below the second-closest AI rival. Nonetheless, as soon as I adjusted climate and course circumstances to random the taking part in area began to really feel far more degree, and scores had been nearer. Both everybody benefited from the sleek greens and shining solar, or everybody suffered the whipping winds and slick surfaces the place the ball glides manner too quick throughout them.

The Dynamic choice, although, is my favourite addition to MyCareer since 2K23: With this, you may select the variety of holes you need to play inside a course, and which particular ones, and any skipped holes will probably be simulated. I do not thoughts taking part in a full 18 more often than not, however having the choice to shorten the time dedication for some rounds by simming dynamically is a pleasant contact.

Microtransactions are, sadly, nonetheless current in PGA Tour 2K25, however mercifully they’re largely beauty-based mostly. Sure, you may dump actual cash into making your participant a celebrity stat-clever and decked out with flashy garments proper off the bat, however you may additionally earn improve factors and completely different outfits at a good clip by finishing tournaments, so they are not solely vital and are much less objectionable than what 2K has been doing in its on line casino-like method to NBA 2K lately. So taking part in on-line with others continues to be fulfilling, since this isn’t a sport the place you’re being dunked on by somebody who can run sooner and leap larger as a result of they paid additional.

The identical seven on-line modes from 2K23 return, together with my favourite: 4-ball. I cherished competing in opposition to my accomplice and the opposite group, because it merely felt extra aggressive, quick-paced, and interactive than going in opposition to AI. For my cash, this mode is the subsequent neatest thing to being out on the course together with your buddies competing in actual life. Ranked and Informal video games additionally allow you to select between Swing Stick and three-Click on lobbies and choose which gameplay options and aides you need on and off to verify all people’s on the identical web page. It’s additionally notable that Societies mode now presents crossplay options, letting you and your pals schedule asynchronous occasions no matter platform variations.

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