Over the past decade, streamers have taken on larger prominence within the gaming panorama and a few have even attracted important fan followings. Now, a brand new report means that gamers are spending extra time watching gaming movies than they’re really enjoying the video games themselves. And it could signify a chance for online game publishers so as to add extra income from the hardcore followers.
Midia Analysis has launched a 17-page report detailing the time that gamers of assorted age teams spend enjoying video games and watching game-related movies. The patron survey was performed within the second quarter of 2024 and featured responses from gamers in america, the UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil. In response to the report, the overall common time that gamers dedicate to their pastime is roughly slightly below 16 hours every week. Solely 7.4 hours are spent with the video games, whereas the remaining 8.5 hours are dedicated to watching the gaming content material on Twitch, YouTube, and social media retailers.
The report goes on to argue that online game firms ought to capitalize on this development by creating their very own platforms for gamers to look at game-related person content material. This “untapped potential for sport publishers to deliver video content material inside their very own ecosystem” might theoretically appeal to ads and sponsorships that at the moment go to different retailers. More importantly, it might give publishers a direct line to in-game consumers amongst lots of their most devoted prospects.
Nonetheless, there’s a downside from any writer’s try and comply with these strategies. YouTube, Twitch, and the opposite retailers have already got a large share of the gaming viewers. Making an attempt to persuade followers to leap from a spot the place they will see no matter they need to a closed-off ecosystem devoted solely to a single writer will not be as attractive because the report’s creator suggests.