Final yr, beer firm Heineken launched the Gaming Fridge, a PC with a fridge put in, however now it needs to place the ability to get a Heineken 0.0–its non-alcoholic beer–into gamers’ palms with its Cool Down Controller. Heineken 0.0 launched the controller at CCXP24, a Comedian-Con occasion in Brazil, the place followers may see the machine in motion.
Designed and conceptualized by inventive company LePub Sao Paulo and Milan in partnership with Heineken 0.0, the management is alleged to know when to “refresh” gamers throughout high-pressure moments through superior sensors that displays each button strain and motion depth. When issues change into too heated, the controller’s mild shifts from inexperienced to purple, triggering a particular supply service that robotically sends a Heineken 0.0 to everybody on the participant’s staff.
“We thought-about each element to handle a typical problem confronted by gamers: the strain that may often have an effect on the enjoyment of your complete staff,” defined Felipe Cury, CCO at LePub Sao Paulo in a press launch. “Our objective was to supply a enjoyable and sociable answer that lightens the temper, bringing the joy again to the forefront and giving everybody a purpose to pause, reconnect, and dive again into the sport collectively.”
To develop this expertise, Heineken 0.0 partnered with LeGarage, the innovation heart of LePub, which developed the superior sensor expertise. This responsive system permits the controller to react in real-time, signaling a cooldown second simply when it’s wanted.
There aren’t any particulars on how the supply system would work on a neighborhood degree, however the firm mentioned that the Cool Down Controller will probably be featured in a number of activations over the approaching months. When you seemingly will not ever be capable to purchase a Cool Down Controller, there are nice offers on DualSense PS5 controllers and Xbox Elite Collection 2 controllers happening now, with the latter at an all-time low value.