Senua’s Saga: Hellblade II releases on Might 21, and a few folks on-line have criticized Xbox for not doing enough–in their eyes–to promote the sport forward of launch. Aaron Greenberg, a longtime advertising government for Xbox, has responded to this, saying a world paid media marketing campaign for the sport simply started on Might 8.
This promotional marketing campaign is reside now on YouTube, HBO/Max, Fb, Instagram, Reddit, Samsung, and extra. Moreover, Xbox is internet hosting a “creator occasion” to assist promote the sport proper now in Iceland.
Greenberg mentioned Microsoft has extra promotional actions within the works for Hellblade II, together with advertisements for the sport in film theaters, with explicit manufacturers, and by way of Amazon’s Hearth TV platform, amongst different locations.
Our world paid media marketing campaign began yesterday throughout YouTube, HBO/Max, Fb, Instagram, Reddit (In-feed promoted posts), Search, and Samsung. Our particular Iceland creator occasion is occurring now together with arms on with the sport. Will hold of us posted as extra drops like… pic.twitter.com/6CjJHauz0z
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) May 9, 2024
Many individuals roasted Xbox for its recent social media post about Hellblade II, which merely listed the sport’s identify and launch date. “I am unable to imagine additionally they closed their advertising division,” the net browser Opera GX wrote in a reply to Xbox.
Hellblade II is a sequel to 2017’s well-received Hellblade, a sport impressed by Norse mythology that tells a narrative about psychological well being struggles. Developer Ninja Concept is aiming to up the ante with the Hellblade sequel. Former studio head Tameem Antoniades informed NME that the purpose is to create an expertise that “feels extra plausible and extra refined.”
He added: “Its ambition by way of scale is larger. I feel Hellblade 2 will make Hellblade appear like an indie sport.”
Hellblade II launches onto Sport Cross and also will be that can be purchased outright for $50 USD. Microsoft acquired Ninja Concept after the unique Hellblade got here out, and as a consequence of this, Hellblade II has not been introduced for PlayStation platforms.