A new report detailed how a lot it prices for builders to have their video games proven off at The Game Awards. Kotaku reported {that a} 60-second trailer can price as much as $450,000, with the worth scaling to $1 million for a three-minute trailer.
The advert gross sales crew for The Game Awards can cost that a lot due partially to the present’s large scale. The Game Awards 2024 drew an viewers of 154 million livestreams, which was up from 118 million for The Game Awards 2023. This counts streams on YouTube, Twitch, Steam, TikTok, X, Instagram, Fb, and worldwide platforms like Bilibili and WeChat in China, amongst different sources.
The viewership quantity for The Game Awards 2024 was many millions higher than the latest Super Bowl (127.7 million), however the comparability will not be apples to apples. Tremendous Bowl advertisements for Tremendous Bowl LIX this previous February reportedly cost as much as $8 million for 30 seconds.
GameSpot has contacted the organizers of The Game Awards for touch upon advert pricing.
Individuals have criticized The Game Awards for showing to be extra of a advertising and marketing occasion for upcoming video games versus a celebration of builders and their achievements. Annually, folks frequently criticize the occasion for zipping by the awards themselves and giving builders a restricted time to talk whereas time and a spotlight is paid to trailers and commercials from sponsors.
Host and organizer Geoff Keighley lately responded to those issues, saying “it’s a balancing act.”
“There’s the awards facet of the present, there’s the announcement facet, and sure, there are some people who want to see the present be all awards. Some want to see all bulletins,” he stated.
Keighley went on to say that the promise of latest and thrilling sport reveals helps increase the profile of The Game Awards and evokes extra folks to tune in. At the identical time, if extra folks watch, The Game Awards can in concept cost extra for advert placement.
“My view all the time is that the bulletins create a really huge viewers that tunes into the present. And due to that, once we do give out these awards, they’re seen by lots of people,” he stated. “Numerous video games get offered out of The Game Awards. Balatro had an enormous increase. So hopefully it is a good factor for builders. However that cautious steadiness is a tough factor to strike and we do not all the time get it proper.”
The Kotaku report additionally talked about that The Game Awards offers builders who’re nominated for awards at the least two tickets to attend the ceremony. Tickets to The Game Awards can be found to most of the people, and Expedition 33 developer Sandfall was reported to have “purchased a swath of tickets” at round $300 every to assist extra staffers attend the present. Expedition 33 picked up 12 whole nominations, essentially the most ever for a sport, together with Game of the 12 months.
For extra, take a look at GameSpot’s rundown of tips on how to watch and what to anticipate from The Game Awards.