At Roblox, our imaginative and prescient is to reimagine how folks come collectively to play, work, and join. We’re constructing an immersive platform for communication and connection the place 71.5 million customers* in 190 international locations spend 2.4 hours taking part in video games and sharing experiences day-after-day.
We wish to empower any developer or creator to make something wherever on our platform, and at this week’s Game Developers Conference (GDC) in San Francisco, we showcased most of the methods we assist folks create, scale, and monetize.
We unveiled two new AI tools that may considerably velocity up creating on Roblox. As well as, we introduced the evolution of our Creator Fund (previously known as Game Fund). As before, it focuses on funding next-level experiences with revolutionary gameplay, formidable visible designs, and unique concepts. And we’re additionally excited to broaden the kinds of content material in this system. Which means we’ll be bringing beloved off-platform IP to Roblox, together with Paramount’s iconic Avatar: The Final Airbender, in addition to content material past video games, like Neura Studios’ brand-new launch, Clip It.
Roblox and members of our creator neighborhood additionally hosted classes on subjects starting from doing business on Roblox to generative AI to the differences between free-to-play mobile creation and creating on Roblox. We wish to thank the Roblox creators who shared their experience onstage: @badcc, @Andybloxstar, @Erythia, @Coffeenerd, @CDDevelopment, @EncodedLua, @Toya_Studio, and extra.
Right here’s a deeper take a look at all the things we offered this week that we’re assured will assist allow extra creators than ever to attain their objectives on Roblox.
Create
One of the essential issues we do for Roblox creators is develop instruments and applied sciences that make creating 3D content material simpler and sooner. So this week at GDC, we introduced two new AI instruments — Avatar Auto Setup and Texture Generator — that do exactly that.
With Avatar Auto Setup, it will likely be less complicated than ever to create an avatar by shortly and routinely changing a 3D mannequin into a completely animated avatar that individuals can use immediately. This industry-leading software additionally supplies the power so as to add facial animation to avatars and can minimize the time it takes to arrange an avatar from days to minutes.
With Texture Generator, creators will be capable to use textual content prompts to shortly change and customise how 3D objects look. The textures the software produces routinely conform to the form of objects, considerably decreasing the work required to convey an object to life.
Texture Generator (Earlier than and After)
These are the most recent examples of instruments that may assist creators proceed sooner from an concept to actuality in Roblox Studio. This free, superior 3D improvement software program makes it easy for nearly anybody to create something they will think about on Roblox. Constructed on our platform’s multiplayer, real-world simulation engine, it supplies creators with out-of-the-box entry to superior physics, our rising suite of revolutionary AI options, aerodynamics, and a lot extra.
Scale
At GDC, we delved into how creators on Roblox do best after they have entry to clear information exhibiting how their experiences are performing and the place there’s room to develop. We’ve been constructing out our robust analytics suite, which provides creators actionable efficiency insights, permitting them to regulate their content material methods to replicate how their experiences are doing. They usually can quickly iterate primarily based on these insights by publishing updates in seconds, anytime they need, to cell, desktop, console, and VR concurrently.
We additionally explored our ideas and plans for Discovery on Roblox, which helps join creators with their ultimate audiences and encourages them to proceed bettering their creations. At scale, that gives a better variety of terrific content material for our customers, connecting them with the creations and communities that greatest match their pursuits.
Roblox options an algorithm that constantly refreshes the creations and updates customers see. It’s a part of a wholesome discovery system constructed on community results, engagement, and monetization that enables creators to maximise their attain with our world viewers.
One nice instance is Gunflight Studio’s Gunfight Arena, which Roblox customers have visited greater than 228 million instances because it launched final October. The workforce iterated on it shortly, and was capable of regularly check its adjustments to attain their enterprise objectives and to enhance its discoverability. And by optimizing for efficiency, they made Gunfight Area the preferred first-person shooter on Roblox.
Monetize
Creators of all sizes, from people to massive studios, are demonstrating the various methods anybody can create and monetize their work on Roblox. In 2023, our greater than 25 million creators collectively earned $741 million, up 19 % 12 months over 12 months, and we’re all the time seeking to give them extra alternatives to succeed. Once they do, our total ecosystem does too. So our aim is to empower all creators with a variety of the way to earn cash on Roblox, together with in-experience purchases, immersive adverts, and promoting avatar gadgets or creator plugins.
We wish to thank everybody who got here out to see us at GDC. To study extra about what Roblox affords creators, please go to our Creator Hub page. We’re excited to see how our creator neighborhood grows and thrives within the months and years to come back.
* As of This autumn 2023.