It may be troublesome protecting monitor of the assorted comings and goings within the video games business, which is why we compile them in semi-regular round-ups.
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Fredrik Loving | Senior vp and global head of Lego Game
The Lego Group has appointed Fredrik Loving as senior vp and global head of Lego Game.
Loving has over 20 years of expertise within the video games business, beginning in 2007 at Cube as producer and growth director on the Battlefield franchise. He later turned head of studio and normal supervisor in 2013, leaving the place in 2017.
After his departure from Cube, Loving co-founded and headed up Goodbye Kansas in Los Angeles. In 2019, he turned government vp of digital and interactive at Psyop. He then turned president of digital video games at Spin Grasp in 2020, a place he held for 5 years.
“[I’m] grateful for 5 wonderful years at Spin Grasp and for all of the inspiring and gifted folks I had the privilege to get to know and work with,” Loving mentioned.
“[I’m] excited for my subsequent chapter becoming a member of the Lego Group as senior vp and global head of Lego Game, a model that I’ve admired for a few years and cherished since childhood.”
Thomas Wakelin | Social media and content material supervisor, King
King has appointed Thomas Wakelin as its social media and content material supervisor.
Previous to becoming a member of King, Wakelin was global digital advertising supervisor at The Lego Group between June 2023 and June 2025.
Wakelin entered the video games business in 2014 throughout an internship at Microsoft as a associate advertising government.
He then labored as a social media supervisor on a summer time contract in 2015, and returned a 12 months later in the identical place for 2 years earlier than turning into social advertising supervisor in June 2019.
“I am actually excited to start out my new place at King as their social media and content material supervisor,” mentioned Wakelin. “Watch this house – we’re going to have some unimaginable partnerships, campaigns, and moments to have fun with gamers the world over.”
Jonathan Zweig | Chief income officer, Key phrases Studios
Jonathan Zweig has joined Key phrases Studios as chief income officer.
Zweig will “work carefully with Key phrases’ studios and groups to align options with associate objectives and improve supply by technology-enabled capabilities”.
He lately served as chief business officer at Riot Video games, and has beforehand held senior management roles at Activision Blizzard and The Walt Disney Firm.
“Key phrases Studios has constructed a formidable global presence with distinctive expertise,” mentioned Zweig. “This can be a time of change throughout the business, but additionally one full of chance. I am trying ahead to working carefully with our companions to assist their objectives, unlock new alternatives, and join with followers in significant methods.”
Lucy Smith | Senior degree designer, Sumo Digital
Sumo Digital has promoted Lucy Smith to senior degree designer.
Smith joined Sumo Digital in October 2019, beginning as an assistant video games designer earlier than turning into junior degree designer in 2020, then degree designer in November 2021 previous to her latest function.
She began her profession at Hammerhead as a playtester for 11 months, beginning in November 2018.