The Leisure Software program Affiliation has launched the outcomes of its annual vacation procuring survey, and the info reveals that children actually need video video games, however not as a lot as they need money.
The ESA’s survey found that video video games are among the many high three issues that children need this vacation, with 58% of youngsters saying they want video games as presents this yr. Cash and reward playing cards (69%) was probably the most sought-after reward for teenagers, adopted by garments/equipment (63%), after which video video games at 58%.
The survey additionally discovered that 58% of youngsters wish to play extra video video games with their dad and mom; the share will increase to 73% for teenagers ages 5-7, 66% for ages 8-9, and 62% for ages 10-12.
The ESA’s survey additionally discovered that the most probably technology to ask for video video games as presents this vacation was Gen Alpha (ages 5-12), at 62%. Past video games themselves, children additionally need in-game foreign money (43%), some form of gaming console (39%), bodily video games (37%), online game equipment (37%), or a online game subscription (32%).
Lastly, the ESA survey discovered that, amongst dad and mom who mentioned they’re planning to purchase their kids video video games as presents this yr, they plan to spend a median of $736.83. That determine might look excessive, however video games are usually increasingly costly lately, and consoles are ticking up in worth, too, due partly to tariffs and different components.
“Our analysis this yr reveals that children not solely need video games, in addition they need high quality time with their households. In a world the place folks really feel more and more disconnected, taking part in video video games stays one of many easiest–and most fun–ways to remain near the folks we love,” ESA president and CEO Stan Pierre-Louis mentioned in an announcement.
This survey was carried out by YouGov and the ESA by way of a five-minute on-line survey from September 26-30 this yr. More than 1,900 folks aged 5-65 took half within the research, the info for which was “weighted to be consultant of the general US inhabitants by way of age, gender, ethnicity, training and census area.”