Korean writer Krafton has reported its outcomes for the primary half of 2025, with revenues rising to ₩1.54 trillion ($1.1 billion), a rise of 11.5% on the identical interval in 2024. Earnings have been up 9.5% to ₩703 billion ($505 million).
Cellular accounted for the lion’s share of income at ₩960 billion ($690 million), with PC revenues at ₩543 billion ($390 million), and console revenues at simply ₩33 billion ($23 million).
Krafton attributed the expansion in PC income to PUBG: Battlegrounds, which noticed the introduction of the “Contender” character improve system in April. On cell, in the meantime, Battlegrounds Cellular India (BGMI) has continued to develop its presence within the nation.
The corporate additionally cited the robust efficiency of the Sims competitor Inzoi, which it mentioned was the fastest-selling Korean premium title to surpass 1 million models. Krafton indicated that it plans to proceed to develop Inzoi as a worldwide franchise.
Krafton mentioned it plans to spend money on AI, noting that it lately launched “Orak,” an analysis benchmark for AI brokers primarily based on giant language fashions (LLMs).
The corporate has additionally developed a post-training technique with SK Telecom to enhance game-related inference efficiency. The goal is to refine these fashions and apply them to video games that require extra complicated reasoning and decision-making.
The Korean agency has been increasing its portfolio within the first half of this yr. It acquired the adtech agency Neptune in April, in addition to investing within the Japanese promoting agency ADK Group in July. Earlier this month, Krafton acquired the US developer Eleventh Hour Video games, makers of the 2024 motion RPG Final Epoch.
The corporate mentioned it’s “ramping up efforts to find and develop new franchise IPs,” and it at present has 13 new sport initiatives within the works. It additionally plans to develop its inner studios and make additional focused investments “throughout genres and areas.”
There are plans to develop the PUBG universe, too, with PUBG: Blindspot set to debut globally at Gamescom in August, and the extraction shooter Venture Black Price range due for a closed alpha take a look at later this yr.
Krafton is at present embroiled in an ongoing authorized dispute with the previous Subnautica 2 lead builders, who’ve filed a lawsuit towards the corporate.