Netflix Games is doing higher than ever, says Netflix. However that might not be saying a lot, given previous information on the streaming service’s gaming providing.
At the moment, Netflix reported its full-year earnings for fiscal 2023, throughout which it reported that gaming engagement “tripled” final 12 months. This was in half due to the launch of the Grand Theft Auto trilogy on the service close to the finish of the 12 months. Netflix calls the GTA Trilogy its “most profitable launch to date in phrases of installs and engagement, with some customers clearly signing up merely to play these video games.”
However whereas that is all properly and good for Netflix, do not count on to see the streaming service competing with Sony and Xbox anytime quickly. CNBC reported data from Apptopia again in October that indicated lower than 1% of all Netflix’s then roughly-250 million subscribers have been taking part in a Netflix sport every day.
Netflix appears conscious of its personal place as a grain of online game sand right here, too. The corporate acknowledged itself that its video games division was “small” and “definitely not but materials relative to our movie and collection enterprise.” It is intent on additional development, too, stating that it is in “broadening” its choices in the house and persevering with to make investments. For now, it hasn’t stated something additional on rumors that it might introduce in-app purchases or adverts to its video games platform down the line – these concepts appear to simply be discussions internally for now.
Elsewhere in Netflix’s earnings, we discovered that the firm noticed a 13 million subscriber surge in the closing quarter of the 12 months, and that it is planning to launch Squid Sport season 2 someday in 2024.
Rebekah Valentine is a senior reporter for IGN. Obtained a narrative tip? Ship it to rvalentine@ign.com.