Mattel has introduced a partnership with Rollic, a subsidiary of Zynga, for the aim of manufacturing a brand new Barbie cellular sport slated to launch someday in 2024.
The sport’s title and exact launch date haven’t been introduced, however Mattel says its ongoing efforts to broaden its portfolio of licensed video video games is “a part of a strategic initiative to bolster its digital video games enterprise.”
“Partnering with Rollic and Zynga permits us to convey a contemporary and thrilling mass market Barbie cellular sport to followers worldwide,” stated Mattel international head of digital gaming Mike DeLaet. “This collaboration underscores Mattel’s dedication to leveraging our iconic manufacturers in revolutionary methods and propels our digital video games division’s capability to ship best-in-class immersive leisure experiences for followers of all ages.”
Up to now, Mattel hasn’t launched any particulars on the precise contents of the sport, so it is unclear what precisely Barbie can be getting as much as within the upcoming cellular launch. Mattel’s most up-to-date Barbie-based cellular providing, Barbie Dreamhouse Adventures, was developed by Budge Studios and is presently sitting at a 4.4-star ranking on the App Retailer. The sport is offered on each cellular units and Nintendo Swap, so it is doable that Mattel’s upcoming Zynga-made Barbie title will even be accessible on Swap.
“Barbie is beloved by generations of gamers all over the world, and we’re delighted to companion with Mattel to convey the newest iteration of this icon to cellular gaming,” Rollic CEO Burak Vardal stated of the challenge. “Our groups’ capability to translate cultural moments into lasting gameplay permits us to offer gamers with one other place to interact with their favourite IP, and we’re excited to step into the world of Barbie with this brand-new title.”
Curiosity in Barbie IP has skyrocketed since the 2023 release of Greta Gerwig’s Barbie film, which starred Margo Robbie because the improbable, plastic doll.