With the vacation season drawing closer–and radio stations warming up their Mariah Carey Christmas playlists–PlayStation is rolling out a brand new promoting marketing campaign to persuade folks that the PS5 is the place to be. This 12 months, the theme is “it occurs on PS5,” and Sony has rolled out three adverts showcasing scenes acquainted to players.
First off, there’s the stunt leap showcasing an ambitious–but failed–attempt to do a Superman and make an 18-wheeler leap over a tall constructing:
“The Sudden Catch” exhibits off some fishy physique horror that would not look misplaced in a David Cronenberg film:
And eventually, “On a regular basis Issues in On a regular basis Automobiles” proves that even in a future the place interstellar ships are the norm, you simply cannot beat a very good truck on the subject of reliability:
In the meantime, Xbox has launched its personal vacation advertising and marketing marketing campaign by leaning into the ex-boxer meme.
This month marks the fifth anniversary of the PS5, because it first went on sale on November 12, 2020. Within the years because it launched, the PS5 has reached 80.3 million unit gross sales as of August 7, 2025, making it race neck-and-neck with its predecessor, the PS4, on the similar time throughout its life-cycle. One space the place the PS5 has been an enormous gross sales hit is the PlayStation Community, as Sony has grown its consumer base considerably right here.
Whereas November marks a serious milestone for the PS5, consideration is beginning to shift towards the way forward for the console model. Amidst discuss of a modular design for the rumored PS6 and a reliance on conventional sport supply techniques, Sony additionally just lately teased a number of the progressive tech that may energy its future gaming {hardware}, which it is creating in partnership with AMD.