Virtually two thirds of PC players in China have spent more on games than some other platform in 2024, in accordance with a brand new report by Niko Companions.
The China Gamer Behaviour and Markets Report, which surveyed 1,079 players in April 2024, additionally stated that 19% of PC players claimed they spent a minimum of 30% more on titles than they did last year.
The report discovered that Steam remained the highest PC distribution platform in China, with practically 80% of PC players who play premium titles utilizing the platform.
It additionally stated most players entry the worldwide model of Steam with out use of a VPN.
Elsewhere, 44% of these surveyed watch online game and esports livestreams, with 69% utilizing TikTok’s Chinese language app Douyin to take action.
45% of respondents stated they found video games by watching quick type content material, rating prime for PC and cellular players and fourth for console players.
As for cellular gaming, the mini sport section has seen main progress amounting to roughly 650 million players. In response to these surveyed, two-thirds of cellular players play mini games day by day or a number of instances every week.
“Our findings present a optimistic outlook for progress in participant spending, notably within the PC gaming section,” stated Niko Companions CEO Lisa Hanson. “Alternative routes for sport discovery and non-ISBN games are rising via quick video platforms and continued entry to Steam worldwide.
“This implies new alternatives for games advertising and marketing and monetisation, and corporations want to higher perceive the present panorama of the Chinese language market to implement applicable methods.”
