The Pokemon sequence has been round for many years, and it stays extremely well-liked. The Pokemon Company CEO Tsunekazu Ishihara, who has led the corporate since 1998, mentioned in an interview that he sees no finish in sight.
He informed the BBC today–Pokemon Day–that if The Pokemon Company can keep disciplined and proceed to launch merchandise that folks take pleasure in, he sees no motive why the corporate would decelerate.
“If we proceed specializing in our mission, Pokemon can in all probability proceed to its fiftieth or a centesimal anniversary,” he mentioned. “But when we turn out to be complacent and float, that is when Pokemon will go downhill.”
The Pokemon Company is privately held, however it often works with its minority investor Nintendo on all method of tasks within the gaming area, together with the upcoming Swap recreation Pokemon Legends Z-A. The 2 firms additionally teamed up just lately to sue Palworld developer Pocketpair.
Ishihara mentioned The Pokemon Company’s power is its sole deal with Pokemon. Whereas big-time publicly traded firms have shareholders to reply to and have companies that stretch throughout quite a few totally different manufacturers, The Pokemon Company is, as its identify states, an organization all about Pokemon.
“Pokemon is the one factor we do on the Pokemon Company,” Ishihara mentioned. “So no matter revenue we make from Pokemon will get reinvested in Pokemon.”
He went on to say that he is blissful to not have public shareholders to reply to, as a result of if he did, folks would possibly ask why the corporate does not make non-Pokemon tasks. If somebody have been to ask him that, Ishihara mentioned he would reply, “‘We’ll go bust when Pokemon is now not well-liked.'”
The Pokemon Company made plenty of bulletins in the course of the Pokemon Presents occasion, together with the reveal of a brand-new recreation: Pokemon Champions.
Pokemon Day, February 27, is the celebration of the debut of Pokemon Pink/Inexperienced in Japan on February 27, 1996. As such, 2026 will mark the thirtieth anniversary of the Pokemon sequence.