Sony is bracing itself for a $680 million impression from US tariffs, and to compensate for these potential losses, the PlayStation producer would possibly go the growing prices to its prospects. In the course of the firm’s earnings name, Sony CFO Lin Tao instructed traders that worth will increase on its {hardware} are being thought of, though the PS5 console was not talked about particularly.
CEO Hiroki Totoki did point out that some PS5 console manufacturing might be moved to the US–most of its consoles are produced in China and are topic to a 30% tariff for now–as this may be “an environment friendly technique” to keep away from being caught within the crossfire of US President Donald Trump’s tariffs.
“This {hardware} might be produced regionally,” Totoki said during the earnings call by way of a translator. “I believe that will be an environment friendly technique. PS5s are being manufactured in lots of areas. Whether or not it should be manufactured within the US or not, it must be thought of going ahead.”
Sony’s Hiroki Totoki is contemplating producing the PS5 in the USA because of the Tarrifs. “It must be thought of going ahead” pic.twitter.com/c1cEQIwXA4
— Destin (@DestinLegarie) May 14, 2025
To this point, the US has escaped PS5 worth will increase which have hit different markets all over the world. Not too long ago, Sony elevated the worth for the digital and commonplace editions of the PS5 console within the UK, Europe, Australia, and New Zealand attributable to a mix of things like inflation, trade charges, and macroeconomic traits. The value of the more-expensive PS5 Professional wasn’t elevated, whereas the PS5 disc-drive worth was decreased. Whereas some electronics are exempt from the excessive tariffs levied on China, recreation consoles aren’t presently included.
Sony’s competitors has additionally been compelled to extend its charges, as a number of Nintendo Swap 2 video games will retail for $80, and Microsoft lately introduced a number of worth will increase for Xbox {hardware} and first-party video games.
For its full fiscal 12 months, Sony reported a 43% increase in working earnings for its Video games & Community Companies division, reaching a formidable $2.8 billion revenue. In complete, 18.5 million PS5 consoles have been sold–a decline when in comparison with 20.8 million within the 2024 monetary year–and software program gross sales have elevated by 14% to $17 billion.