Individuals like when the numbers go up of their video video games, not when the quantity goes as much as purchase their video video games. However Gearbox CEO and president Randy Pitchford believes “an actual fan” will uncover a approach to pony up $80 for Borderlands 4 later this year–if that is how a lot it prices.
Final week, somebody on X informed Pitchford that Borderlands 4 “higher not be” $80. For his half, Pitchford has beforehand said he “does not know” how a lot the co-op recreation will price. However that did not cease the Gearbox boss from responding along with his opinion on X if Borderlands 4 does retail for that premium value.
“A) Not my name. B) If you are an actual fan, you’ll discover a approach to make it occur,” Pitchford wrote. “My native recreation retailer had Starflight for Sega Genesis for $80 in 1991 once I was simply out of highschool working minimal wage at an ice cream parlor in Pismo Seashore, and I discovered a approach to make it occur.”
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A) Not my name. B) If you’re an actual fan, you’ll discover a approach to make it occur. My native recreation retailer had Starflight for Sega Genesis for $80 in 1991 once I was simply out of highschool working minimal wage at an ice cream parlor in Pismo Seashore and I discovered a approach to make it occur.
— Randy Pitchford (@DuvalMagic) May 14, 2025
Earlier this week, Take-Two boss Strauss Zelnick–who oversees Gearbox–talked in regards to the lighting-rod subject of $80 video video games. “Our job is to not flip a client the other way up, shake them, and see how a lot change comes out of their pockets,” Zelnick informed GI.biz. It’s one of many greatest tales within the business this yr, beginning with Mario Kart World. Lately, Microsoft introduced $80 first-party video games are on the best way this vacation season. Take-Two hasn’t revealed any $80 video games but, however some speculate that Grand Theft Auto VI may retail for $100.
Borderlands 4 is about to launch September 12 on PC, PS5, and Xbox Collection X|S. The sport’s launch date really acquired moved up final month. Borderlands 4 can be coming to Swap 2, however a launch date hasn’t been given for the title arriving on that platform.