YouTube has revealed its listing of the highest trending subjects of 2025, and as soon as once more, gaming and popular culture had been well-liked decisions for what folks watched on the video-streaming web site. Out of the trending topics–which aren’t ranked in any specific order–US YouTube viewers devoured any content material associated to the Switch 2 console, Roblox, and the RPG-strategy sport Cookie Run Kingdom. Different subjects of curiosity within the US included KPop Demon Hunters, Labubu collectible dolls, and the hit anime collection Blue Lock.
Roblox user-generated experiences and the Switch 2 continued to be well-liked subjects on YouTube worldwide, particularly in international locations equivalent to Korea, Germany, Mexico, France, Japan, and the UK. YouTube says that it decided the highest traits for the US and different areas by means of “a wide range of indicators,” together with views, uploads, and creator exercise across the subjects. Solely the subjects that had been decided to have had conspicuous recognition this year–either as a result of they had been new to 2025 or as a result of they noticed vital will increase of their user-interest metrics–were eligible for the listing.
YouTube Trending Pop Tradition Subjects within the US for 2025
- Squid Recreation
- Consumer-Generated Roblox Experiences: Develop A Backyard, Dandy’s World, Forsaken, Steal A Brainrot
- KPop Demon Hunters
- Brainrot
- Labubu
- Nintendo Switch 2
- Cookie Run Kingdom
- Blue Lock
- Katseye
Whereas Roblox has seen its recognition attain new heights in 2025, that has additionally introduced new scrutiny to the game-creation platform, following accusations that it’s infested with baby predators who prey on its younger userbase. Lately, Roblox Company CEO David Baszucki unveiled an initiative to introduce a brand new face-scanning characteristic to extend baby security, however an interview with The New York Occasions yielded some questionable responses from him.
In the meantime, Nintendo’s new Switch 2 period is off to an ideal begin. The firm had offered greater than 10 million Switch 2 items by the tip of September, and Nintendo predicts it’s going to promote 19 million Switch 2 consoles by the tip of its enterprise yr, up from its preliminary estimate of 15 million. If Nintendo reaches that quantity, the Switch 2 could have offered excess of the unique Switch, PS4, and PS5 consoles did throughout their respective launch years.
As for the opposite YouTube traits, there are no actual surprises right here. KPop Demon Hunters has been a runaway success because it debuted on Netflix–and its soundtrack has been inescapable–while Labubu toys have been a sizzling commodity, pushed partly by KPop celeb endorsements and blind field gross sales.