Sega has written off $200 million of its $776 million acquisition of Angry Birds maker, Rovio, stating the “profitability of [the mobile] enterprise had fallen under the preliminary forecast” — company communicate for, ‘this hasn’t made us as a lot cash as we thought it could.’
Sega confirmed again in April 2023 plans to buy Angry Birds developer Rovio for $776 million, with Rovio’s cellular sport experience meant to assist enhance Sega’s personal place within the cellular market. The acquisition accomplished in September that very same 12 months.
Now, in its most up-to-date monetary report, Sega Sammy stated that whereas Rovio was “an organization with robust improvement and operational capabilities within the cellular sport space, a sector with main progress potential,” the “enterprise setting within the international cellular sport market [has] quickly modified, with a number of main titles rising inside a brief interval, and competitors for buyer acquisition [is] intensifying.” Which is why it is now alerting shareholders of “terribly losses and revision of working outcomes forecast.”
“Rovio discovered it troublesome to advance its initially deliberate enterprise improvement, and the profitability of this enterprise has fallen under the preliminary forecast,” Sega admitted.
As a result of the “recoverable quantity” associated to the buyout fell “considerably” quick, the corporate has written off $198 million (¥30.4 billion), primarily downgrading the worth of Rovio to round $578 million — $200m lower than it paid for it.
Rovio is only one of the businesses Sega owns. It is usually residence to Firm of Heroes developer Relic Leisure, Two Level Campus developer Two Level Studios, and maybe most notably, Persona developer Atlus.
And on the plus facet, Sega’s tentpole Sonic sequence continues to impress. IGN’s Sonic Racing: CrossWorlds assessment returned an Wonderful 9/10 when it launched in September 2025. “Sonic Racing: CrossWorlds fires on all cylinders with a incredible roster, wonderful programs, and prolonged checklist of customization choices,” we wrote on the time.
Vikki Blake is a reporter for IGN, as nicely as a critic, columnist, and marketing consultant with 15+ years expertise working with some of the world’s largest gaming websites and publications. She’s additionally a Guardian, Spartan, Silent Hillian, Legend, and perpetually Excessive Chaos. Discover her at BlueSky.