Sony has enlisted the assistance of Blackpink member and actor Lisa to assist promote the PlayStation 5. She stars in a brand new promotional video set to her personal tune “Life-style,” and the footage exhibits Lisa holding a PS5 controller as video from standard Sony video games like Helldivers II, Marathon, and Astro Bot flash on the display screen.
It is an eye catching video and an enormous get for Sony, as Lisa and Blackpink are highly regarded. She additionally not too long ago made her performing debut within the latest season of HBO’s The White Lotus, enjoying Mook.
Lisa is simply the newest movie star that Sony has partnered with to assist promote the PlayStation model, as the corporate beforehand labored with basketball famous person LeBron James for quite a lot of equipment designed by the person himself. This was a part of the PlayStation Playmakers program, which sees PlayStation staff up with well-known individuals for quite a lot of initiatives.
Others have included actor and comic King Bach, BMX athlete Nigel Sylvester, WNBA star NaLyssa Smith, NFL gamers Ja’Marr Chase and CeeDee Lamb, and soccer stars Lisa Zimouche and Romelu Lukaku.
“We’re excited to accomplice with these Playmakers on an ongoing foundation to rejoice their ardour for gaming and PlayStation, present early appears to be like and behind-the-scenes entry, and provide distinctive experiences for followers,” Sony’s Eric Lempel mentioned. “The Playmakers are a dynamic expertise community that can proceed to evolve and develop; they’re a part of our journey to encourage gaming followers and show the facility of play.”
The PS5 has been an enormous success for Sony, having offered near 80 million items to this point, monitoring in keeping with the PS4 regardless of preliminary struggles at launch as a consequence of COVID and supply-chain points. The PS6 is developing subsequent, however it’s nonetheless early days and we do not know a lot in regards to the system but.
Sony’s newest huge PS5-exclusive is Loss of life Stranding 2: On the Seaside from Hideo Kojima, and it is out now. Different exclusives developing embrace Ghost of Yotei in October and Saros in 2026.