Square Enix stated that it plans to be aggressive in making use of AI to each its recreation growth and publishing pipelines.
In Square Enix’s “A New Year’s Letter from the President,” Square Enix president Takashi Kiryu stated, “I consider that generative AI has the potential not solely to reshape what we create, but additionally to essentially change the processes by which we create, together with programming.”
“Within the brief time period, our objective will likely be to reinforce our growth productiveness and obtain higher sophistication in our advertising and marketing efforts,” he continued. “In the long term, we hope to leverage these applied sciences to create new types of content material for shoppers, as we consider that technological innovation represents enterprise alternatives.”
AI has been a scorching subject, particularly within the video games business. Square Enix is not the one firm planning on using AI both. Final 12 months, Digital Arts got here out to elucidate why AI could be good for gaming, and Xbox’s Phil Spencer stated that AI could be a constructive, additive pressure for gaming too.
Nonetheless, builders are concerned that AI may influence their jobs sooner or later, in addition to AI applications taking different artists’ work with out their consent.
This is not the primary time Square Enix has tried to hop on trending applied sciences. In 2022’s New Years letter from then president Yosuke Matsuda, he defined how Square Enix would implement blockchain know-how and NFTs.